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About the Role

LNW seeks a Senior Marketing Manager to lead brand activation and marketing infrastructure development. This role is crucial for translating LNW's brand positioning into consistent market execution and building foundational marketing systems to connect marketing efforts with business outcomes.

Responsibilities

Translate LNW's brand positioning and messaging into consistent execution across all channels and audiences.
Ensure brand consistency across digital, events, email, website, content, and internal communications.
Own the communications and promotion strategy for LNW's events portfolio.
Develop event copy, email invitations, save-the-dates, landing pages, social content, and post-event materials.
Support the design and execution of educational programs for next-generation wealth navigation and client community building.
Develop programming communications that educate clients on LNW's capabilities.
Champion the cultivation of deep, lasting bonds across LNW's ecosystem.
Build internal credibility with Wealth Managers and practice leads.
Own production, calendar management, compliance routing, and distribution for LNW's content program.
Execute the PR amplification workflow for content placements.
Execute marketing programs supporting client retention, deepening, and acquisition, focusing on the next generation of UHNW clients and Centers of Influence.
Manage lifecycle marketing programs in partnership with the CRM agency and BD team.
Support COI outreach through materials, content, and targeted touchpoints.
Partner with the Fractional CMO to manage agency relationships across web, paid media, email/CRM, and creative production.
Own website content updates, Marketo operations, and email program execution.
Build and maintain a marketing performance dashboard.
Oversee the marketing technology stack in day-to-day operations.
Support day-to-day coordination with external agency partners.
Ensure agency deliverables are on brief, on time, and consistent with brand standards.

Requirements

6 to 10 years of marketing experience, with meaningful time in financial services, wealth management, or an adjacent regulated industry.
Demonstrated experience executing brand and marketing strategy across multiple channels simultaneously.
Experience managing external agencies and coordinating with internal teams.
Familiarity with the UHNW or family office client segment is strongly preferred.
Hands-on experience with CRM (Salesforce), marketing automation (Marketo), and digital analytics tools.
Candidates must meet all relevant employment qualifications at time of hiring, including passing background and credit checks, signing employee agreements, and performing essential job functions.

Skills

Strong execution discipline to manage multiple workstreams, deadlines, and vendors.
Brand instinct to apply positioning frameworks correctly.
Comfort working in a relationship-driven culture.
Proficiency in marketing operations, including lifecycle programs, email execution, and performance dashboard analysis.
Exceptional written communication skills.
Comfort operating with ambiguity during a build phase.
Organization to manage content calendars, event schedules, and agency relationships.
Understanding of how brand relates to client relationships in wealth management.
Energy for building processes, programs, and infrastructure.
Ability to take direction and understand the difference between execution and strategy.
Mastery of collaboration.

Location

San Francisco, California
Seattle, Washington

Work Type

Full-time
Hybrid

Experience Level

6 to 10 years of marketing experience
Senior level

Salary/Compensations

$160,000 to $175,000 in San Francisco
$152,000 to $166,000 in Seattle

Benefits

Competitive salary
Meaningful annual bonus
Medical coverage
Dental coverage
Vision coverage
Generous time off
Sabbatical program after 10 years
Flexible spending plans for health care, transportation, and dependent care
401(k) plan
Educational reimbursements

About the Company

Laird Norton Wetherby (LNW) is a leading wealth management firm and trust company serving individuals and families across the nation for over 50 years.
The firm manages approximately $18BN in assets from offices in Seattle, San Francisco, New York, Los Angeles, and Philadelphia, with an affiliate trust company in South Dakota.
LNW has a history of anticipating client needs, embracing new ideas, and developing new capabilities.
The firm is guided by values and a paramount question: how can we better serve clients?
LNW blends intellectual tenacity with natural human warmth in serving its client community.

Equal Opportunity

LNW aims to cultivate an inclusive environment and culture that fosters growth, collaboration and acceptance.
The firm celebrates the diverse voices and perspectives of its employees.
Employees are empowered to bring their full, authentic selves.
Diversity drives the firm forward and helps build deeper relationships with clients and the community.
The firm is an equal opportunity employer and prohibits discrimination based on sexual orientation, gender, gender identity, gender expression, ancestry, marital status, registered domestic partner status, military and veteran status, civil air patrol status, national origin, immigration status, pregnancy, childbirth and related medical conditions, medical conditions related to lactation, cancer, and genetic characteristics.