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About the Role
MS NOW is seeking a passionate, strategic, and highly motivated Senior Analyst to join the Digital Platform Analytics team. This role will leverage audience and subscriber data to uncover insights across the customer lifecycle, informing audience development, product initiatives, editorial strategy, and business growth.
Responsibilities
- Conduct deep-dive and exploratory analyses using SQL and other analytics tools to identify trends, opportunities, and drivers of audience and subscriber behavior, translating findings into clear recommendations.
- Monitor and analyze key subscription and digital performance metrics, identifying high-performing content formats, topics, audience behaviors, and emerging patterns.
- Partner with stakeholders to define KPIs, measurement frameworks, and analytical requirements, ensuring consistent and accurate measurement across digital products.
- Build, maintain, and evolve dashboards and recurring reporting to support data democratization and governance.
- Partner with experimentation leads and Product teams to develop data-driven hypotheses, establish measurement plans, analyze experiment results, and translate findings into actionable product recommendations.
- Partner with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities.
- Work with large, complex datasets and data lake environments to combine multiple data sources and conduct advanced analyses of user behavior and business performance.
- Communicate analytical findings and recommendations through clear, compelling narratives tailored to a range of audiences, including senior leadership.
Requirements
- 3+ years of experience in digital analytics, product analytics, audience insights, or a related field, preferably within a direct-to-consumer, subscription, or digital media business.
- SQL skills and experience working with large, complex datasets.
- Proficiency in Excel and experience building analytical models and conducting detailed quantitative analysis.
- Experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms.
- Strong analytical and problem-solving skills, with the ability to move from ambiguous business questions to structured analysis and actionable recommendations.
- Strong communication skills with the ability to influence stakeholders and translate complex data into compelling narratives.
Skills
- SQL
- Excel
- Digital Analytics
- Product Analytics
- Audience Insights
- Databricks/Snowflake
- Adobe/Google Analytics
- Amplitude
- Tableau/Looker/Omni
- Experimentation Platforms
Location
- NYC
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $80,000 - $100,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
About the Company
- VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business with trusted brands that shape culture, inform audiences, and build lasting connections.
- Operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment.
- Portfolio includes iconic and innovative brands such as CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
Equal Opportunity
- VERSANT Media provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
- Qualified individuals with a disability or disabled veteran may request reasonable accommodation during the application and/or recruitment process by contacting [email protected].