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About the Role
The Director of Marketing will set the strategic vision for Blackbird's brand and oversee its execution across all marketing disciplines and channels, including brand, communications, and consumer growth. This role involves defining how Blackbird presents itself to the world and ensuring consistency across all customer and partner touchpoints. The position requires translating strategy into execution for brand campaigns, public relations, and acquisition, with a focus on building upon existing brand foundations and directing future growth.
Responsibilities
- Own the Blackbird brand voice and identity across all consumer channels.
- Develop culturally credible campaigns, including copy, visual, and experiential elements.
- Build Blackbird's presence in key cities and dining communities.
- Partner with the Restaurants team to ensure brand work supports both sides of the network.
- Own Blackbird's external narrative, including press, media relationships, and executive visibility.
- Build and execute a proactive PR strategy to maintain Blackbird's presence in dining, tech, and culture conversations.
- Manage relationships with PR agencies, freelance writers, and media contacts.
- Prepare messaging and talking points for press moments, partnership announcements, and crisis response.
- Partner with Partnerships and Restaurants teams on co-branded press moments and launch announcements.
- Drive diner acquisition through paid, owned, and earned channels.
- Set and achieve growth targets for app downloads, new user activation, and retention.
- Build a performance marketing capability that aligns with brand values.
- Collaborate with product teams on onboarding, in-app messaging, and user lifecycle.
- Lead and develop an in-house marketing team.
- Manage agency and contractor relationships.
- Oversee the marketing budget and report on performance.
- Generate reporting and utilize data to inform strategy.
Requirements
- 8+ years of marketing experience, with significant time in consumer-facing roles.
- 5+ years of leadership experience with a builder's mindset.
- Proven ability to build brands that foster affinity, not just awareness.
- Strong storytelling and communications skills, including experience building or managing a PR/earned-media strategy.
- Proficiency in performance marketing and driving acquisition at scale.
- Experience in a high-growth startup environment.
- A strong writing sensibility and ability to refine copy.
- Passion for restaurants, food culture, and hospitality.
Skills
- Brand Strategy
- Brand Voice and Identity
- Campaign Development
- Public Relations
- Media Relations
- Executive Visibility
- Consumer Growth
- Diner Acquisition
- Paid Media
- Owned Media
- Earned Media
- Performance Marketing
- Product Marketing Collaboration
- Team Leadership
- Budget Management
- Data Analysis
- Storytelling
- Communications
- Two-sided Marketplace Experience
- Loyalty Programs
- Rewards Programs
- Payments Industry
- NYC Market Experience
Location
- New York City
Work Type
- Full-time
Experience Level
- Director
- 8+ years marketing experience
- 5+ years leadership experience
Salary/Compensations
- $220,000 - $250,000 USD
Benefits
- Stock options
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible time off
- 401(k)
- Quarterly budget for Blackbird testing
- Anniversary travel
- Annual learning and development stipend
About the Company
- Blackbird Labs is a loyalty and payments platform focused on creating connections between restaurants and their customers.
- Founded in 2022 by Ben Leventhal, co-founder of Eater and Resy.
- Offers a customizable loyalty programming platform for restaurants and a consumer app.
- Backed by investors including Union Square Ventures, a16z, Amex Ventures, and Variant Fund.
- Aims to revolutionize the restaurant industry.
Equal Opportunity
- Blackbird Labs is committed to diversity and is an Equal Opportunity Employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other basis protected by applicable law.
- Considers qualified applicants with criminal histories in accordance with applicable law.
- Participates in the E-Verify program.