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About the Role
The Senior Marketing Specialist, Capital Markets helps execute a strategic marketing plan for the Americas Capital Markets business. This role will collaborate with the Director of Marketing for Americas Capital Markets and Agency Leasing, and the Investor Services Strategic Marketing team, to develop and execute a robust marketing strategy that connects with clients and prospects, drives revenue, and increases brand awareness and exposure.
Responsibilities
- Partner and execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis.
- Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams through brand initiatives.
- Use local/regional, and asset competitive, client, and market insights to inform business strategies and optimize impact of marketing spend.
- In conjunction with the Director of Marketing, develop both a proactive, strategic approach with business leadership, along with requisite reactive, tactical approach.
- Develop, pitch, implement and execute creative campaigns and initiatives that drive awareness and exposure.
- Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the Investor life cycle.
- Support the communication needs of leadership. In partnership with the Communications team, advise on communication strategy and plan.
- Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management.
Requirements
- 4+ years of marketing experience
- Bachelor’s degree
- Commercial Real Estate experience required
- Exceptional project management and organizational skills
- Digital Marketing experience
- Experience serving as primary marketing leader for an office or revenue group
- Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
- High level of proficiency in Microsoft Office Suite
- Thorough knowledge of Adobe Creative Suite
- Excellent written and oral communication skills
- Excellent presentation skills
- Excellent analytical, problem solving, and conceptual skills
- Ability to work effectively in a culturally and educationally diverse environment
- Ability to influence peers and leaders
- Ability to implement and enforce procedures
- Successful track record of marketing results
Skills
- Digital Marketing
- Microsoft Office Suite
- Adobe Creative Suite
- Written communication
- Oral communication
- Presentation skills
- Analytical skills
- Problem solving skills
- Conceptual skills
- Project management
- Organizational skills
Experience Level
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- $78,200.00 - $92,000.00
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- Flexible spending accounts
- Health savings accounts
- Retirement savings plans
- Life insurance
- Disability insurance programs
- Paid time away from work
- Unpaid time away from work
- Competitive pay
About the Company
- Cushman & Wakefield is a global leader in commercial real estate services.
Equal Opportunity
- Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
- In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.