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About the Role
Develops and executes integrated marketing programs and initiatives that support business and partnership objectives. Collaborates across teams and channels to deliver effective, on-brand customer and partner experiences that drive engagement and business growth.
Responsibilities
- Develop and execute integrated marketing strategies, campaigns and initiatives aligned with business and partnership objectives, to achieve KPIs and drive growth.
- Translate marketing strategies and business objectives into actionable campaign plans, tactics and channel recommendations.
- Manage B2B2C marketing campaigns and initiatives, including partner promotions and contests, from planning through execution.
- Determine content and creative requirements based on campaign objectives, develop briefs, and partner with internal and external teams to deliver effective, on-brand marketing.
- Develop select marketing content and copy, including email and digital communications.
- Collaborate with cross-functional teams and partners to manage campaign execution, timelines, deliverables and stakeholder expectations.
- Monitor and evaluate campaign and partner performance against established KPIs, identifying quantitative and qualitative insights and opportunities to optimize results, strengthen engagement and drive program growth.
Requirements
- 3-5 years of experience in partner/member marketing OR 3-5 years of experience in B2B2C, or digital marketing
- Knowledge of digital and integrated marketing principles and strategy
- Ability to translate marketing strategies and business objectives into actionable campaigns and tactics
- Strong project management and organizational skills, with the ability to manage multiple initiatives, timelines and stakeholders
- Ability to analyze marketing performance and use insights to inform recommendations and optimize results
- Strong collaboration and relationship-building skills
- Demonstrated ability to apply creative problem-solving to overcome challenges and identify effective marketing solutions
- You influence change and are committed to continuous improvement, in order to exceed client expectations.
- You leverage critical thinking skills to identify problems and proactively propose solutions.
- Your strong communication skills allow you to clearly convey messages.
- You’re an effective team player who shares knowledge to support our peers.
- Subject to a Background check as a condition of employment.
Skills
- Digital marketing
- Integrated marketing
- B2B2C marketing
- Partner marketing
- Campaign management
- Content development
- Copywriting
- Project management
- Collaboration
- Relationship-building
- Problem-solving
- Critical thinking
- Communication
Location
- Hybrid
Work Type
- Hybrid
- Regular Full-Time
Experience Level
- 3-5 years
Education Level
- Post secondary education in business, marketing or a relevant field
Salary/Compensations
- $60,574.00 to $100,956.00 CAD
Benefits
- Training and development opportunities
- Flexible work options
- Paid time off
- Physical and mental health programs
- Paid volunteer days
- Competitive salary and incentive programs
- Comprehensive total rewards package
- Group retirement savings plans
- Pension and benefits (e.g., health and wellness, dental, disability and life coverage)
- Mental health support
- Employee assistance program
About the Company
- CGIC is a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society.