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About the Role
WPP Media is seeking an experienced and driven Media Planner to join our team in Toronto, supporting the Jaguar Land Rover (JLR) account. This role requires precision, speed, and strong accountability, functioning as the operational backbone of a lean, high-functioning planning team. It is designed for a planner ready to take full ownership and deliver excellence consistently.
Responsibilities
- Lead the development and execution of integrated media plans across all channels with minimal oversight.
- Translate strategic direction into detailed, actionable, and investment-ready plans quickly and accurately.
- Ensure all media plans are performance-oriented and directly aligned to JLR's business objectives.
- Maintain plan integrity across all revisions, stakeholder updates, and market changes.
- Deliver high-quality planning outputs on tight timelines without compromising accuracy or attention to detail.
- Manage multiple workstreams simultaneously while upholding consistently high standards of output.
- Anticipate team and client needs, moving work forward proactively rather than reactively.
- Demonstrate strong command of lower-funnel strategies and lead generation tactics within the automotive category.
- Continuously optimize media plans based on data-driven insights and performance signals.
- Identify opportunities to improve efficiency, scale high-performing tactics, and eliminate underperforming investments.
- Present recommendations in a clear, logical, and concise manner to both internal stakeholders and clients.
- Transform ambiguity into structured, actionable next steps.
- Produce work products that are polished, easy to understand, and require minimal revision.
- Effectively manage up and down within the team structure: leverage the Planning Assistant for executional support while escalating critical decisions to the Planning Director as appropriate.
- Keep the planning team aligned, organized, and consistently moving forward.
- Serve as a force multiplier for the team — reducing friction and increasing overall efficiency.
- Take full end-to-end ownership of all work, including identifying, communicating, and resolving errors.
- Surface risks early and arrive with proposed solutions, not solely with problems.
- Maintain the highest standard of professionalism and composure within a demanding, fast-paced client environment.
Requirements
- 1-2+ years of media planning experience within an agency environment.
- Demonstrated proficiency across paid media channels including Paid Search, Programmatic Display, Paid Social, Online Video, and Out-of-Home.
- Strong analytical capability with the ability to translate performance data into clear, strategic recommendations.
- Hands-on experience with industry-standard planning and buying platforms, including but not limited to DV360, The Trade Desk, SA360, Prisma, and/or MediaOcean.
- Exceptional organizational skills with a proven ability to manage competing priorities in a high-volume environment.
- Strong written and verbal communication skills with experience presenting to clients or senior stakeholders.
- Experience working on automotive or similarly complex, performance-driven accounts.
- Familiarity with lower-funnel and lead generation media strategies.
- Experience managing or mentoring junior team members.
Skills
- Paid Search
- Programmatic Display
- Paid Social
- Online Video
- Out-of-Home
- DV360
- The Trade Desk
- SA360
- Prisma
- MediaOcean
- Analytical skills
- Organizational skills
- Written communication
- Verbal communication
- Presentation skills
- Lower-funnel strategies
- Lead generation tactics
Location
- Toronto
Work Type
- Hybrid
- Full-time
Experience Level
- 1-2+ years
Salary/Compensations
- $39,750—$66,250 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.
- If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.