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About the Role

Owns the strategy, design, and delivery of the Scene+ engagement program for Scotiabank clients, utilizing loyalty as a commercial lever to drive profitable client behaviors and monetize Scotiabank’s position in the Scene+ ecosystem. Accountable for the commercial return on loyalty investment, balancing client value, partner value, and bank economics while ensuring compliance with regulations and policies.

Responsibilities

Build and own a multi-year Scene+ engagement strategy for the Scotiabank client base, linking loyalty mechanics to profitable client behaviors and P&L impact.
Define target behavior hierarchy and select appropriate loyalty levers to influence each behavior.
Design earn, bonus, accelerator, tiering, gamification, and redemption mechanics, including economics, eligibility, and guardrails.
Segment the client base and set differentiated engagement strategies for various client groups.
Own the loyalty engagement roadmap from opportunity sizing to post-launch optimization.
Accountable for the ROI of loyalty engagement investment, including incremental revenue and margin.
Model and manage offer economics in partnership with Finance and Data & Analytics.
Set and report the engagement KPI framework and defend results to senior leadership.
Build and execute a disciplined test-and-learn agenda with incrementality measurement.
Serve as Scotiabank’s day-to-day engagement lead for the Scene+ coalition and its partners.
Secure partner-funded and partner-enabled offers, accelerators, and experiences.
Own and deliver Scotiabank’s contribution to consortium commitments and convert partner audiences into engaged Scotiabank clients.
Influence the joint marketing calendar, offer inventory, and redemption experience.
Track partner performance, identify gaps, and lead commercial discussions to address them.
Lead the design and delivery of loyalty-led campaigns and always-on lifecycle journeys.
Partner with Marketing, Digital, Channels, and Martech teams for offer deployment.
Equip business lines with clear loyalty value propositions, client narratives, and enablement materials.
Translate strategy into executable roadmaps, briefs, and requirements for delivery teams.
Act as the recognized internal subject-matter expert on loyalty-driven engagement and coalition program design.
Lead alignment across various departments, driving decisions and resolving issues.
Maintain an external view of loyalty innovation and translate it into actionable recommendations.
Prepare and present recommendations, business cases, and performance reviews to senior executives.
Understand and consider the Bank’s risk appetite and risk culture in daily activities.
Ensure all initiatives comply with Scotiabank’s Values, Code of Conduct, and relevant regulations.
Own the control environment for loyalty offers, including terms and conditions and data-sharing agreements.
Escalate issues, emerging risks, and control gaps promptly and transparently.
Create an environment that drives high performance, accountability, and continuous improvement.
Coach, develop, and motivate direct reports.
Foster an inclusive, collaborative culture aligned with enterprise values and strategy.

Requirements

7+ years in loyalty, CRM, customer engagement, cards/payments or growth marketing, including direct accountability for commercial outcomes.
Demonstrated experience designing loyalty or engagement mechanics that changed measurable customer behaviour.
Strong commercial and financial acumen: business casing, offer economics, incrementality measurement and ROI defence.
Advanced analytical capability — comfortable interrogating data, framing hypotheses and working with Data & Analytics teams.
Proven ability to influence without authority across a complex, matrixed organization and with external partners.
Excellent executive communication and storytelling skills.
Experience with coalition, consortium or multi-partner loyalty programs.
Experience in financial services, retail or a regulated environment.
Familiarity with personalization, offer decisioning and marketing technology stacks.
People leadership experience.

Skills

Loyalty
CRM
Customer Engagement
Cards/Payments
Growth Marketing
Commercial Outcomes
Behavioral Economics
Financial Acumen
Business Casing
Offer Economics
Incrementality Measurement
ROI Defence
Analytical Capability
Data Analysis
Influence
Executive Communication
Storytelling
Coalition Loyalty Programs
Financial Services
Retail
Regulated Environments
Personalization
Offer Decisioning
Marketing Technology Stacks
People Leadership

Location

Toronto, ON
Canada : Ontario : Toronto

Work Type

Hybrid
Office-based

Experience Level

Senior Manager
7+ years

Education Level

Undergraduate degree required
MBA or equivalent post-graduate qualification an asset

Benefits

Competitive compensation and benefits package
Meaningful development conversations
Internal training to support growth and development

About the Company

Scotiabank is a leading bank in the Americas.
Guided by our purpose: 'for every future', we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

Equal Opportunity

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone.
If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.