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About the Role

The Global Brand Manager, Craft Whiskey contributes to the development, activation, and geo-expansion of the Craft Whiskey portfolio globally, with a focus on Russell’s Reserve and Wilderness Trail. This role leads the strategic thinking and implementation of the Craft Whiskey portfolio, managing all stages of the global brand positioning process.

Responsibilities

Supports the annual global strategic planning process, including contributing to brand and market-level forecasts.
Supports inputs for the brand Long-Term Forecast, including growth assumptions and market opportunities.
Monitors brand performance, profitability, and key market trends, highlighting risks, opportunities, and variances versus plan.
Builds the global market expansion plan in partnership with the Global Sr. Director.
Supports the development of category and brand growth initiatives.
Works with local markets to identify growth opportunities, activation needs, and localization requirements.
Develops marketing toolkits and strategic materials to guide local market execution.
Supports the NPD process for the American Whiskey portfolio.
Supports the identification and assessment of innovation opportunities across American Whiskey brands.
Contributes to the development of NPD concepts, ensuring alignment with brand architecture, positioning, and innovation principles.
Prepares and coordinates briefs for packaging, liquid development, and agency partners.
Supports validation processes, including market research, liquid testing, and packaging evaluation.
Works with local markets to assess opportunity, relevance, and localization requirements.
Leads internal innovation process with project manager, including development of business case.
Leads the development and execution of global launch plans and support tools across the marketing mix.
Ensures brand equity coherence in partnership with the Global Senior Director and relevant local market teams.
Supports budget planning and tracking for the Craft Whiskey portfolio.
Monitors monthly forecasts, actuals versus budget, and key spending variances.
Manages the PO process for the portfolio.
Identifies opportunities for efficiencies, synergies, and cost savings in A&P spending.
Prepares budget updates and analysis to support decision-making.
Leads the development and rollout of brand creative campaigns, assets, and toolkits.
Contributes to insight-driven agency briefs and creative development processes.
Coordinates with key markets to ensure creative relevance, feasibility, and localization.
Leads the development and delivery of global marketing toolkits.
Helps ensure consistency of brand expression across markets and touchpoints.
Tracks feedback from markets and supports continuous improvement of creative assets and activation tools.

Requirements

5 years of experience in brand management, marketing, or business management.
Experience working on premium brands is preferred.
Experience in Whiskey or spirits is a plus.
Exposure to global or regional brand management is preferred.
Experience supporting NPD, innovation, or cross-functional marketing projects.
Ability and willingness to travel 30%+ of the time, including globally as required.

Skills

Brand management expertise
Ability to shift easily from operational to strategic matters
Strategic and analytical thinking
Cross-functional collaboration
Project management
Financial acumen
Digital marketing knowledge
Communication and influencing skills
Results oriented

Location

Globally

Work Type

Full-time

Experience Level

5 years of experience

Education Level

Undergraduate degree with emphasis in Marketing, Business, or a related field.
Master’s degree is a plus.

Salary/Compensations

$101,175-134,900

Benefits

Generous employee benefits package
Eligible to receive a discretionary bonus

About the Company

Campari Group is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001.
Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Equal Opportunity

Campari Group is committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.