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About the Role

Delivers the Scene+ engagement program for Scotiabank clients, transforming loyalty engagement strategy into measurable offers, campaigns, and journeys to drive profitable client behaviors. This role is the execution and analytical engine behind the engagement mandate, responsible for building offers, managing the test-and-learn agenda, measuring results, and overseeing partner relationships.

Responsibilities

Build and deliver loyalty offers, accelerators, bonus-point promotions, and always-on lifecycle journeys targeting defined client behaviors across Cards, Day-to-Day Banking, and Lending.
Develop campaign briefs, offer mechanics, eligibility logic, terms and conditions, and creative inputs, managing initiatives from brief through launch and wrap-up.
Manage the loyalty engagement campaign calendar, including sequencing, dependencies, capacity, and critical-path dates, flagging conflicts or slippage.
Coordinate execution across Marketing, Digital, Channels, Martech, agency, and Scene+ delivery teams for on-time, on-brief, error-free deployment.
Own the day-to-day performance measurement of loyalty engagement initiatives, building reports, tracking KPIs, and surfacing insights.
Design and run the test-and-learn agenda in partnership with Data & Analytics, including control-group setup and incrementality reads.
Maintain the offer performance library to ensure learnings compound over time.
Support business casing and offer economics, preparing analysis for approval.
Prepare monthly and quarterly performance packages and scorecards for leadership and partner forums.
Act as a day-to-day working contact for Scene+ and coalition partners on offer development, activation, and reporting.
Support delivery of Scotiabank’s consortium commitments, tracking progress and escalating risks.
Gather and maintain the partner offer inventory and calendar inputs.
Prepare materials for partner working sessions and business reviews.
Support business lines with loyalty value proposition content, FAQs, client-facing narratives, and enablement materials.
Respond to business-line questions on offer eligibility, mechanics, and performance.
Build effective working relationships across Marketing, Data & Analytics, Technology, Legal, Compliance, and Risk.
Contribute competitive and market scans on loyalty engagement practices.
Understand and consider the Bank’s risk appetite and risk culture in daily activities.
Ensure all offers and communications comply with Scotiabank’s Values, Code of Conduct, Global Sales Principles, and relevant regulations.
Own documentation and control artefacts for assigned initiatives, including approvals, terms and conditions, disclosure accuracy, and audit records.
Identify and escalate issues, errors, emerging risks, and control gaps promptly and transparently.
Operate as an individual contributor with high ownership, being self-directed on assigned initiatives.
Contribute to an inclusive, collaborative, high-performing team culture.
May provide informal guidance or direction to junior team members, co-op students, or agency resources.

Requirements

4–6 years in loyalty, CRM, lifecycle or campaign marketing, cards/payments, or customer engagement with hands-on delivery accountability.
Demonstrated experience taking a campaign or offer from brief to launch to measured result in a complex, multi-stakeholder environment.
Strong analytical skills: comfortable working in data, building performance reporting, and drawing clear insights from results.
Solid commercial fundamentals: able to build and interrogate an offer business case with support.
Highly organized with strong project and calendar management discipline; credible managing multiple concurrent deliverables under deadline.
Clear, concise written and verbal communication; able to brief agencies and update senior stakeholders.
Undergraduate degree in business, marketing, analytics, or a related discipline.
Experience with coalition, consortium, or multi-partner loyalty programs.
Experience in financial services, retail, or another regulated environment.
Working familiarity with campaign orchestration, offer decisioning or personalization platforms, and with SQL or comparable data tools.
Exposure to partner-facing or vendor-facing working relationships.

Skills

Loyalty marketing
CRM
Lifecycle marketing
Campaign marketing
Cards/payments
Customer engagement
Analytical skills
Data analysis
Reporting
Commercial fundamentals
Project management
Calendar management
Written communication
Verbal communication
Coalition loyalty programs
Financial services
Retail
Regulated environments
Campaign orchestration platforms
Offer decisioning platforms
Personalization platforms
SQL

Location

Toronto, Ontario, Canada

Work Type

Hybrid
Full-time

Experience Level

Mid-level

Education Level

Undergraduate degree

Benefits

Upskilling through online courses, cross-functional development opportunities, and tuition assistance.
Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits starting on day one.
Opportunities for community engagement & belonging with programs such as hackathons, contests, Humans of Digital.

About the Company

Scotiabank is a leading bank in the Americas.
Guided by our purpose: 'for every future', we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

Equal Opportunity

We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank.
We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone.
Scotiabank continues to locate, remove and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.