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About the Role
Minerva University is seeking an experienced Marketing Analytics & Insights Consultant to identify new opportunities to increase qualified leads and applications through smarter, more effective digital marketing. This role requires a seasoned digital marketing expert, researcher, strategic analyst, and implementer who can assess the current marketing approach, understand the landscape, identify gaps, and translate data into actionable recommendations.
Responsibilities
- Conduct a comprehensive assessment of Minerva's marketing and enrollment funnel, including strategy, channel mix, campaign performance, lead generation, conversion rates, and historical trends.
- Analyze current marketing spend, resource allocation, reporting, KPIs, attribution methodologies, and data sources.
- Identify gaps in data quality, tracking, attribution, and measurement, as well as existing agency, vendor, technology, and martech relationships.
- Rapidly identify high-impact opportunities and sources of leakage or inefficiency.
- Serve as Minerva's dedicated researcher, source of external marketing intelligence, and marketing implementer.
- Research and analyze competitor digital marketing strategies, positioning, messaging, search visibility, trends, and audience behavior.
- Identify emerging digital marketing channels, audience trends, market opportunities, content strategies, and SEO/AEO opportunities.
- Analyze relevant changes in digital marketing technology and practices, higher education acquisition trends, and broader consumer acquisition trends.
- Develop clear insights on market changes and recommend strategic adjustments for Minerva.
- Analyze marketing performance, including lead generation, lead quality, application generation, conversion rates, cost per lead/application, channel, campaign, audience, and geographic performance.
- Examine website and landing-page behavior, search performance, and historical trends.
- Use analytics and reporting tools to identify patterns, opportunities, and areas for further investigation.
- Identify opportunities to increase leads and applications without increasing marketing spend, such as improving organic search, website conversion, content development, campaign targeting, audience segmentation, campaign optimization, messaging, re-engaging prospects, developing referrals, identifying underutilized channels, and improving Marketing-Enrollment-Admissions connection.
- Synthesize research, data, and market intelligence into clear recommendations for Minerva leadership.
- Develop concise, compelling presentations and reports that turn research and analysis into actionable implementation.
- Present findings to relevant teams, explaining key findings, supporting data, market trends, competitive insights, opportunities, risks, and recommended actions.
Requirements
- Significant professional experience in digital marketing, growth marketing, marketing strategy, or digital marketing consulting.
- Strong understanding of the digital marketing landscape and how major acquisition channels work.
- Strong knowledge of SEO and emerging AEO/search strategies.
- Experience evaluating digital marketing performance and identifying opportunities for improvement.
- Strong market and competitive research skills.
- Excellent analytical and critical-thinking abilities.
- Ability to independently conduct research and turn large amounts of information into clear insights.
- Strong Excel/Google Sheets proficiency.
- Experience using SEMrush or a comparable SEO/web analytics platform.
- Excellent written and verbal communication skills.
- Strong presentation and executive communication skills.
- Ability to work independently and quickly in a consulting environment.
- Ability to move from research → insight → recommendation → action.
- Experience in higher education, education technology, student recruitment, or another complex acquisition environment (preferred).
- Experience marketing to prospective students or other high-consideration audiences (preferred).
- Experience with international or multi-market marketing (preferred).
- Experience with Google Ads, Meta Ads, Google Analytics, Search Console, or similar platforms (preferred).
- Experience with conversion rate optimization (preferred).
- Experience with content strategy and digital audience development (preferred).
- Familiarity with AI-driven search and emerging search behavior (preferred).
- Experience conducting competitive digital marketing audits (preferred).
- Consulting or agency experience (preferred).
Skills
- Excel / Google Sheets
- SEMrush or comparable SEO/web analytics platforms
- Web analytics and digital marketing research tools
- Presentation tools such as PowerPoint or Google Slides
- Digital marketing
- Growth marketing
- Marketing strategy
- Digital marketing consulting
- SEO
- AEO/search strategies
- Market research
- Competitive research
- Analytical skills
- Critical-thinking
- Communication skills
- Presentation skills
- Executive communication
- Conversion rate optimization
- Content strategy
- Digital audience development
- AI-driven search
- Competitive digital marketing audits
Location
- Remote
Work Type
- Independent Consultant
- Consulting Contract
- Remote
- Full-time (approx. 30-35 hours per week)
Experience Level
- Senior consultant
- Fractional marketing analytics leader
About the Company
- Minerva University is a radically different kind of university, designed to prepare students to solve the world's most complex challenges.
- Our globally distributed model, rigorous curriculum, and emphasis on active learning create an educational experience unlike traditional higher education.
Equal Opportunity
- Minerva University is committed to building an inclusive and diverse community and encourages qualified professionals from all backgrounds to apply.