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About the Role
As the Marketing Manager, you will provide strategic marketing support and insight to a portfolio of properties, collaborating with operational leadership to execute marketing plans, analyze performance data, and drive efficiency and success.
Responsibilities
- Work closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of assigned portfolio.
- Leverage centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
- Analyze ongoing leasing and marketing performance, and prepare performance data reporting for operational leadership and clients.
- Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making.
- Participate in calls with operational leadership and clients to review marketing performance of assigned communities.
- Provide leasing and marketing training and best practices to onsite teams.
- Create marketing ideas and campaigns for prospects, resident referrals, and resident events to increase social media presence and drive qualified traffic.
- Create 30-60-90-day marketing action plans for properties not meeting occupancy goals.
- Present recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in marketing support or a similar role.
- Strong written and verbal communication skills.
- Knowledge of consumer/user digital experience.
- Familiarity with online digital marketing platforms.
- Excellent organizational skills with the ability to multitask and prioritize effectively.
- Creative mindset with a keen eye for detail.
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team environment.
- Advanced project management skills.
- Working knowledge of fair housing principles.
- 3-5 years marketing experience (paid digital media, marketing strategy, data-driven decision making).
- Experience in Real Estate Property Management.
- Experience with Property Management Software (Yardi, Onesite, Entrata).
- Experience with industry-related CRMs (Rent Dynamics, Knock).
- 1-3 years website management.
Skills
- Marketing strategy
- Data-driven decision making
- Digital marketing
- Project management
- Communication
- Organization
- Analysis
- Problem-solving
- Teamwork
- Fair housing principles
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
About the Company
- Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide.
- Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners.
- Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.
- Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.
- At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’.
- We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization.
- Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows.
- When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.
- Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities.
- Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).
- Together, we lead the way, and together, we achieve excellence in all that we do.
- Join a workplace where success is a collective journey and leadership is a shared responsibility.