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About the Role

The Planner, Commerce Media supports the development and implementation of commerce media plans across retailer media networks and third-party platforms, driving e-commerce, retail, and omnichannel growth for client accounts. This role combines media planning, campaign management, optimization, reporting, and client communication, requiring analytical thinking and the ability to translate data into actionable recommendations.

Responsibilities

Develop tactical commerce media plans across retailer media networks and third-party partners, including sponsored search, programmatic, retailer display, social commerce, audience-based buying, and remarketing.
Execute, manage, and optimize digital media campaigns to meet or exceed client objectives and performance expectations.
Ensure tactical plans align with broader commerce and brand strategies, and help connect retailer media with upper-funnel activity to create end-to-end media plans.
Prepare media flowcharts, budgets, buying specifications, activation guidelines, creative requirements, insertion orders, and other campaign documentation needed for launch.
Coordinate campaign setup, trafficking, implementation, quality assurance, troubleshooting, billing, and reporting across pre-launch and live campaigns.
Monitor performance and provide clear recommendations on optimizations, risks, opportunities, and next steps.
Partner with Analytics and other cross-functional teams on measurement, reporting, insight generation, and interpretation of results.
Conduct research and contribute to media points of view, competitive reporting, client recommendations, and proposals for new opportunities.
Build productive relationships with retailer media networks, platform partners, vendors, and sales representatives to assess the value and applicability of media opportunities.
Identify innovation and test-and-learn opportunities across new approaches, partners, platform capabilities, and retailer offerings.
Communicate campaign status, key milestones, success criteria, performance, and risks to internal teams and clients; escalate critical issues appropriately.
Proactively recommend process improvements that strengthen collaboration, workflow, and campaign delivery.
Participate in knowledge-sharing sessions and support the training or guidance of junior team members on client requirements, optimization strategies, and best practices.

Requirements

Bachelor’s degree or equivalent relevant experience.
Experience in bid management, campaign management and optimization, digital media operations, media planning, or a related field.
Experience with trafficking, campaign setup, activation, optimization, quality assurance, billing, reporting, and analytics.
Working knowledge of retail media, e-commerce marketing, shopper marketing, programmatic, performance marketing, paid search, or digital investment.
Experience with platforms such as DV360, The Trade Desk, Amazon DSP, and retailer or third-party DSPs is preferred.
Experience with 3rd party campaign managed tools (i.e Pacvue,Criteo, etc).
Understanding of traditional and digital media planning principles, commerce-focused KPIs, and measurement approaches, including ROAS.
Client-facing experience and the ability to identify risks, resolve issues, and communicate recommendations clearly.
Proficiency in Microsoft Excel, PowerPoint, Word, and media planning or buying tools.
Strong analytical, mathematical, organizational, written, and verbal communication skills.
Ability to manage multiple priorities and thrive in a fast-paced environment.
Experience in Telco is preferred.

Skills

Bid management
Campaign management
Campaign optimization
Digital media operations
Media planning
Trafficking
Campaign setup
Activation
Quality assurance
Billing
Reporting
Analytics
Retail media
E-commerce marketing
Shopper marketing
Programmatic
Performance marketing
Paid search
Digital investment
DV360
The Trade Desk
Amazon DSP
Retailer DSPs
Third-party DSPs
Pacvue
Criteo
ROAS
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Media planning tools
Media buying tools

Location

New York
Burbank
Chicago
Atlanta
Detroit

Work Type

Full-time

Experience Level

Mid-level

Education Level

Bachelor's degree or equivalent relevant experience

Salary/Compensations

USD $53,960.00 - USD $66,300.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally.
For more than 30 years, Zenith has been at the forefront of media, evolving and reshaping the industry.
Zenith is regarded as a true agency partner by many high-profile brands for its expertise across numerous categories and unparalleled capabilities.
Clients hire Zenith for its track record of excellence in strategic planning, investment, and measurement.
Zenith offers specialist offerings including content, commerce, multicultural, and future-proofed data capabilities.

Equal Opportunity

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.