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About the Role
AKQA is seeking a Freelance Senior Content Strategist to support end-to-end content experience strategy for a flagship digital platform and connected product ecosystem in financial services. This role involves auditing current experiences, identifying gaps, defining a vision, and developing a roadmap. The Strategist will collaborate with clients and internal teams to deliver content frameworks and systems.
Responsibilities
- Audit current experiences, identify gaps and opportunities
- Define an ideal-state vision for content
- Develop a pragmatic roadmap to achieve the content vision
- Formulate and deliver content frameworks, recommendations, and systems
- Work closely with senior client stakeholders and an integrated AKQA team
- Drive content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations
Requirements
- 8+ years of experience in content strategy for digital products, apps, and web platforms
- Portfolio demonstrating structured thinking and measurable outcomes on complex, high-visibility consumer experiences
- Strong writing and editing skills, with the ability to define voice, tone, messaging hierarchies, and editorial guidelines
- Demonstrated ability to analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies
- Comfort consuming large quantities of research and data to inform perspectives, set KPIs, and partner on measurement
- Proven success working cross-functionally with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams
- Strong presentation skills, with the ability to craft persuasive narratives and present confidently to senior clients and internal leadership
- Knowledge of contemporary practice across digital product development, including agile delivery, content governance, and operational frameworks
- Ability to take responsibility for on-time deliverables and expertly crafted perspectives within an accelerated timeline
- 8+ years working across digital experience, brand experience, customer experience, or communications; an intersection of more than one is ideal
- Experience with financial services, membership and loyalty programs, or mobile app ecosystems is a plus
- Self-directed and proactive; comfortable operating independently in a fast-paced, high-visibility environment
Skills
- Content strategy
- Digital products
- Apps
- Web platforms
- Structured thinking
- Measurable outcomes
- Writing
- Editing
- Voice and tone definition
- Messaging hierarchies
- Editorial guidelines
- User analysis
- Client analysis
- Business needs analysis
- Content frameworks
- Taxonomies
- Research and data analysis
- KPI setting
- Measurement
- Information architecture
- Navigation
- Personalization
- SEO
- Accessibility
- Experimentation
- Content operations
- Cross-functional collaboration
- Presentation skills
- Agile delivery
- Content governance
- Operational frameworks
Location
- Remote (US Based)
Work Type
- Freelance
- 40 hours/week
- Hybrid
Experience Level
- Senior
- 8+ years
Salary/Compensations
- 3,000 to 3,400 USD per week
About the Company
- At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services.
- With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.
- WPP is the trusted growth partner for the world’s leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com.
Equal Opportunity
- AKQA is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.