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About the Role
NYT Wirecutter is seeking a Senior Manager, Revenue Analytics to drive business strategy by increasing audience monetization across Affiliate, Advertising, and E-commerce, while preserving audience trust. This player-coach role involves leading a team of analysts and collaborating with Revenue, Product, and Marketing leaders to set KPIs, conduct conversion experiments, and develop scalable attribution frameworks. The role reports to the Executive Director, Data Analytics.
Responsibilities
- Lead, mentor, and onboard a team of two direct reports, nurturing their career growth.
- Analyze affiliate revenue drivers (e.g., merchant commissions, EPC, conversion rates, and partner yield) across all content touch points.
- Serve as the analytics lead for the Wirecutter Store, reporting on unit economics, merchandise performance, cart funnel analytics, AOV, and customer acquisition/repeat purchase metrics.
- Partner with Ad Ops and Advertising teams to track ad yield (RPM, eCPM), fill rates, and ad unit viewability, balancing revenue against user experience and page speed.
- Evaluate trade-offs between affiliate links, ad placements, and Wirecutter Store product placements to create a holistic monetization framework.
- Lead recurring commercial reporting for Wirecutter Leadership, communicating complex multi-channel revenue dynamics, forecasting, and strategic expansion opportunities.
- Demonstrate support and understanding of journalistic independence and the company's mission.
Requirements
- 6+ years of experience in revenue or e-commerce analytics, with direct experience supporting affiliate marketing, digital advertising, or online retail operations.
- 2+ years of people management experience.
- 3+ years of experience analyzing diverse revenue models, including affiliate marketing, programmatic/direct digital advertising, and DTC e-commerce operations.
- 3+ years of experience in A/B testing, conversion rate optimization (CRO), and pricing/placement experiments.
- Advanced mastery of SQL.
- Experience with BI/data visualization tools (e.g., Tableau, Looker) to build end-to-end commercial dashboards and financial reporting models.
Skills
- SQL
- Tableau
- Looker
- Python
- R
- Affiliate Marketing Analytics
- Digital Advertising Analytics
- Online Retail Operations Analytics
- A/B Testing
- Conversion Rate Optimization (CRO)
- Pricing Experiments
- Placement Experiments
- E-commerce Platforms (e.g., Shopify, Magento)
- Ad Tech/SSP Platforms
- Affiliate Network Platforms
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Senior Manager
- 6+ years of experience
- 2+ years of people management experience
- 3+ years of experience
Education Level
- Quantitative degree in Economics, Business Analytics, Finance, Statistics, Data Science, or a related field
Salary/Compensations
- $140,000—$160,000 USD
Benefits
- Medical, dental and vision benefits
- Flexible Spending Accounts (F.S.A.s)
- Company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation
- Paid sick days
- Paid parental leave
- Tuition reimbursement
- Professional development programs
- Variable pay (e.g., annual bonus, restricted stock) may be eligible
About the Company
- The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism.
- We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
- We encourage people from all backgrounds to apply.
Equal Opportunity
- We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
- All applications will receive consideration for employment without regard to legally protected characteristics.
- The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
- Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.