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About the Role
Figma is seeking a Video Strategist to define the company's video strategy and build the operational framework to execute it. This role involves creating compelling video content that brings the Figma brand to life, partnering with various internal teams to translate complex stories into engaging videos, and establishing video franchises and production models. This is a unique opportunity to build a video function from the ground up for a beloved brand with an engaged creative community.
Responsibilities
- Define the role of video across brand, social, editorial, product launch, community, and event moments.
- Own the format architecture and prioritization framework for video content.
- Create and manage a portfolio of recurring video programs and campaign/launch work.
- Own the development pipeline for new video formats and series lifecycle.
- Determine in-house, agency, and creator production models and manage the video budget.
- Establish standards for briefing, review, rights, and asset reuse.
- Set and maintain the quality bar for all video content under the Figma brand.
- Approve briefs, conduct creative reviews, and coach cross-functional teams on video production.
- Partner with Brand Marketing Technologist to define, instrument, and report on video performance metrics.
- Lead, hire, and develop the video team and external bench.
- Make the case for necessary resourcing to support the video strategy.
Requirements
- 10+ years of experience in video, brand storytelling, editorial, content strategy, or production leadership.
- Several years of experience leading a video function or team.
- Proven track record of creating and running recurring video franchises that grew an audience.
- Experience owning an end-to-end production model, including in-house vs. agency vs. creator decisions, budget management, and partner relationships.
- Demonstrated people leadership experience, including hiring, developing, and providing feedback to video production staff.
- Fluency across various video formats, from short-form social to long-form storytelling and customer narratives.
- Ability to set and maintain a creative bar for work produced by others without becoming a bottleneck.
- Comfort acting as the video subject matter expert in senior stakeholder meetings.
- Judgment to disagree productively and measurement literacy to defend decisions.
- Hands-on editing or motion graphics ability (added plus).
- Experience with live event and conference content at scale (added plus).
- Familiarity with music licensing, talent releases, and usage rights (added plus).
- Experience building creator and influencer partnerships (added plus).
- Experience scaling video within a rapidly growing company or during a brand evolution (added plus).
- Candidates must keep cameras on during video interviews.
- Required to attend in-person onboarding if hired.
- Candidate acknowledges and agrees that personal data will be processed in accordance with Figma's Candidate Privacy Notice.
Skills
- Video strategy
- Brand storytelling
- Content strategy
- Production leadership
- Video production models
- Budget management
- Creative direction
- Team leadership
- Video editing
- Motion graphics
- Music licensing
- Talent releases
- Usage rights
- Creator partnerships
- Influencer partnerships
Location
- San Francisco
- New York
- Remote (United States)
Work Type
- Full-time
- Remote
- Onsite
Experience Level
- 10+ years experience
- Senior level
Salary/Compensations
- $153,000—$269,000 USD
Benefits
- Equity
- Health coverage
- Dental coverage
- Vision coverage
- Retirement benefits with company contributions
- Parental leave
- Reproductive or family planning support
- Mental health and wellness benefits
- Paid time off
- Paid sick leave
- Holidays
- Paid flexible PTO (exempt employees)
- Company recharge days
- Cell phone reimbursement
- Home internet reimbursement
- Lifestyle spending accounts
- Sales incentive compensation (for most sales roles)
- Annual bonus plan (for eligible non-sales roles)
About the Company
- Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all.
- Figma’s platform helps teams bring ideas to life—whether they're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
- Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
- Figma is a beloved brand with a creative community that already wants to hear from us.
Equal Opportunity
- Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment.
- If you require accommodation, please reach out to accommodations-ext@figma.com.