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About the Role
HarperCollins Publishers is seeking a Senior Marketing Manager to develop and execute marketing campaigns for assigned books within the Children’s Division.
Responsibilities
- Plan, develop, and execute marketing campaigns for the children's list.
- Develop strategic campaign visions including audience segmentation, promotional timelines, and key tactics.
- Utilize internal and external analysis and data management tools for strategic decision-making.
- Adapt promotional plans based on market trends, opportunities, and campaign results.
- Identify promotional backlist opportunities and ensure asset visibility.
- Manage budgets for assigned titles and track performance.
- Communicate campaign updates to editors, publicists, publishers, sales teams, agents, and authors.
- Present campaigns formally in key meetings.
- Advise authors on building and optimizing their social media presence and platform.
- Develop campaign content, including social media copy and images, infographics, and email blast copy.
- Participate in imprint-wide marketing discussions.
- Plan and prepare for seasonal sales meetings.
- Coordinate marketing efforts with publicists.
- Secure cross-promotional partnerships with third-party brands.
- Attend industry trade shows and book tour events occasionally.
Requirements
- 5+ years of publishing experience.
- Ability to thrive in a fast-paced, dynamic work environment.
- Exceptional written and oral communication skills.
- High level of professionalism, attention to detail, and organization.
- Positive attitude, initiative, ability to work with cross-functional teams, and prioritize multiple projects under tight timelines.
- Demonstrated knowledge of digital publishing, book marketing, and social media landscape.
- Proficiency with Microsoft Office Suite.
- Knowledge of tools such as Meltwater and Canva.
- Cover letter required for consideration.
Skills
- Digital publishing
- Book marketing
- Social media landscape
- Microsoft Office Suite
- Meltwater
- Canva
Location
- New York, NY
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $85,000-$95,000
Benefits
- Comprehensive and highly competitive benefits package
- Variety of physical health benefits
- Retirement and savings benefits
- Caregiving benefits
- Emotional wellbeing benefits
- Transportation benefits
- Other benefits
- Elective benefits
About the Company
- HarperCollins Publishers is a company full of people who are passionate about books.
Equal Opportunity
- HarperCollins Publishers is an equal opportunity employer.
- HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.