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About the Role
The Marketing Manager will play a pivotal role in developing and executing marketing strategies to enhance The House of Creed's brand presence and drive fragrance market share growth with a consumer-centric approach. This is a high visibility position given the strategic importance of the category for the brand.
Responsibilities
- Design and implement integrated marketing strategies to support business objectives, including seasonal promotions and brand awareness campaigns.
- Manage the end-to-end execution of marketing campaigns, from concept development through to reporting.
- Create national marketing calendars in collaboration with cross-functional teams to drive sales while maintaining a strong brand image and fostering innovation.
- Assist in the creation and distribution of seasonal marketing collateral and forecasts based on retail programming and sampling needs, ensuring alignment on trade area initiatives and broader marketing goals.
- Work with creative teams to produce high-quality content and experiential marketing assets, including visual weeks, photography, video, and written materials.
- Support any marketing-led external brand partnership opportunities.
- Assist in the development of marketing materials and brand presentations.
- Track and report on the performance of marketing campaigns and regularly present findings to management.
- Monitor market trends and campaign performance, while providing insights and recommendations.
- Manage marketing budgets, ensuring effective allocation of resources and adherence to financial goals.
Requirements
- Bachelor’s degree in business, Marketing or relevant required.
- 3-5 years of relevant experience, preferably in the luxury goods, fragrance, or beauty industries.
- Strong project management skills with the ability to handle multiple tasks and deadlines.
- Innovative thinker and approach to business.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analytics tools.
- Strong interpersonal skills and communication both verbal and written.
- Strong analytical skills with the ability to assess campaign performance and optimize strategies.
Skills
- Luxury brand marketing
- Digital marketing channels
- Traditional marketing channels
- Reporting
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing analytics tools
- Project management
- Interpersonal skills
- Verbal communication
- Written communication
- Analytical skills
Location
- New York, NY
Work Type
- Exempt
Experience Level
- 3-5 years
Education Level
- Bachelor’s degree in business, Marketing or relevant
Salary/Compensations
- $80,000.00 - $95,000.00
Benefits
- Medical
- Dental
- Vision
- 401(k)
- Paid time off
- Employee discounts
About the Company
- The House of Creed is a luxury fragrance brand.
Equal Opportunity
- We are committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.