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About the Role
This senior, hands-on leadership role is at the intersection of brand, content, performance, and commerce. You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity. You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a Chief Marketing Officer position for the right person.
Responsibilities
- Lead end-to-end marketing strategy across brand, content, performance, and e-commerce
- Translate Intelligent Change’s mission, worldview, and values into a clear, consistent market presence
- Hire, develop, and lead a high-performing marketing team
- Manage agency partners across paid media, creative, and growth
- Build systems that enable speed, clarity, and accountability
- Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms
- Build content systems that prioritize consistency, learning, and iteration
- Ensure content reflects the depth, warmth, and intelligence of the brand
- Oversee Shopify and Amazon performance with accountability for revenue and profitability
- Partner closely with product, operations, and customer experience to deliver a seamless journey
- Oversee paid acquisition strategy in partnership with external agencies
- Build influencer, UGC, and creator partnerships that feel authentic and community-driven
- Use analytics, experimentation, and attribution tools (e.g., Northbeam, Triple Whale) to guide decisions
- Balance data with intuition, brand sensibility, and long-term thinking
- Elevate email and SMS programs to deepen engagement and lifetime value
- Treat customers as long-term community members, not just transactions
Requirements
- You have built marketing systems, teams, or brands, not just managed them
- You are comfortable operating in ambiguity and creating structure where none exists
- You understand that brand and performance are complementary, not competing forces
- You know how to scale without eroding trust, meaning, or quality
- You deeply understand social platforms, storytelling, and cultural relevance
- You care about quality, tone, and taste, not just output
- You understand P&Ls, margins, CAC, LTV, and MER
- You think in terms of sustainable, long-term growth
- You resonate with mindfulness, personal growth, and intentional living
- You lead with clarity, humility, and integrity
- Culture and values fit matter deeply to you
- You can articulate vision clearly and bring teams with you
- You thrive in a remote, async environment
Skills
- Brand Strategy
- Content Strategy
- Performance Marketing
- E-commerce
- Team Leadership
- Agency Management
- Social Media Marketing (Instagram, TikTok, YouTube)
- Content Creation
- Shopify
- Amazon
- Paid Media
- Influencer Marketing
- UGC Marketing
- Creator Partnerships
- Data Analysis
- Experimentation
- Attribution Tools (Northbeam, Triple Whale)
- Email Marketing
- SMS Marketing
- Community Building
Location
- Remote
Work Type
- Full-time
- Remote
Experience Level
- Senior
- Director
About the Company
- Intelligent Change exists to help people design better lives through small, consistent rituals that compound over time.
- We create physical tools and experiences that turn personal growth into something people can actually live.
- We are the creators of the most viral journal in the world, The Five Minute Journal.
- To date, Intelligent Change has sold over 4,000,000 products worldwide and built a deeply loyal, values-driven community.
- Our products are used and recommended by Tim Ferriss, Emma Watson, Lily Collins, professional athletes, CEOs, founders, and leaders across industries.
- Intelligent Change has been featured in The New York Times, Vogue, Forbes, ELLE, and other leading global publications.
- Intelligent Change is a profitable eight-figure brand with a clear path to becoming a $100M+ global business.
- We are entering a pivotal phase of growth and are looking for a senior marketing leader who can help us scale with focus, taste, and discipline, while preserving the heart of what makes this brand matter.