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About the Role
Walkup Studio is seeking a culturally fluent, relationship-driven Influencer Manager to lead creator marketing efforts. The ideal candidate has strong taste, a deep understanding of digital culture, and a proven ability to build influencer programs that feel fresh, intentional, and on-brand. This role is equal parts strategy and execution, focusing on driving impact and measuring results.
Responsibilities
- Lead influencer strategy, including sourcing talent, campaign planning, and execution across social platforms (TikTok, Instagram, YouTube, etc.)
- Manage influencer briefs, content calendars, timelines, and approval workflows
- Partner with creative, strategy, and paid teams to align campaign execution with platform best practices
- Handle outreach, negotiations, contracts, and deliverables — both paid and organic
- Facilitate cross-team and client communication to ensure alignment and accountability
- Track performance metrics and translate insights into strategic recommendations
- Oversee product seeding and gifting programs (concepting, shipping, follow-up)
- Collaborate with creative, social, and brand teams to ensure influencer content feels native, on-brief, and aligned with campaign goals
- Build and maintain a network of trusted creators, agents, and managers
- Stay ahead of platform trends, creator behaviors, and emerging voices
- Approach every situation with a solutions-oriented mindset while upholding strict discretion and confidentiality
Requirements
- 3–5 years of experience in influencer marketing, social strategy, or digital partnerships (agency or brand side)
- Proven ability to lead influencer campaigns from concept through execution
- Strong organizational skills with excellent attention to detail and follow-through
- Strong written and verbal communication skills
- Strong grasp of creator culture and an eye for talent that’s both on-brand and breaking through
- Confident communicator, skilled negotiator, and respectful relationship-builder
- Familiarity with influencer marketing tools/platforms (e.g. GRIN, CreatorIQ, Aspire)
- Ability to manage multiple campaigns simultaneously with attention to detail and speed
- Experience working with fashion, beauty, or lifestyle brands a plus
- Experience launching large-scale influencer campaigns or creator-led activation
- Existing roster of go-to creators
- Ability to concept with creatives and advise talent on content that performs
- Thrives in fast-moving, collaborative environments
Skills
- Influencer Marketing
- Social Strategy
- Digital Partnerships
- Campaign Planning
- Campaign Execution
- Content Calendars
- Negotiation
- Communication
- Relationship Building
- Performance Metrics Analysis
- Product Seeding
- Talent Sourcing
- Creator Marketing
Location
- Remote
Work Type
- Full-time
- Flexible working arrangements
Experience Level
- Mid-level
Salary/Compensations
- Competitive salary and performance bonuses
Benefits
- Health, dental, and vision insurance
- Retirement plan options
- Generous vacation policy
- Continuous learning and development opportunities
About the Company
- Walkup Studio is a social-first digital media agency offering strategy, content, production, and platform management.
- We partner with fashion, lifestyle, and mission-led brands — as well as creators and talent — to help them grow and shine online through elevated storytelling, high-impact visuals, and data-driven strategies.
Equal Opportunity
- Walkup Studio is an equal opportunity employer and makes employment decisions on the basis of merit.
- Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws.
- It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
- All such discrimination is unlawful.