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About the Role
Partner with clients to drive innovative creative thinking in the creator space, focusing on identifying new trends, executing programs, and developing client relationships. This role requires a passionate team leader with strong creative, strategic thinking, and organizational abilities, capable of creating cross-channel media strategies.
Responsibilities
- Serve as the strategic lead for influencer and social marketing programs, guiding client strategy, team execution, partnership development, paid media integration, and performance optimization.
- Collaborate to develop and execute strategic social media plans, strengthening clients’ online presence and measurable impact.
- Craft and edit compelling social media content and communications materials.
- Maintain and grow relationships with Canadian influencers across various beats.
- Serve as a trusted client lead, building relationships and driving programs forward.
- Lead and mentor junior team members, delegating, reviewing, and providing feedback.
- Set the strategic direction for visual brand content, including video and short-form content.
- Monitor industry and brand trends, translating best practices into ongoing improvements.
- Support forecasting and manage budgets across client accounts.
Requirements
- 7-9 years of experience in a social media or influencer agency.
- Experience and interest in beauty is a plus.
- Genuine curiosity about how technology and innovation affects communication and social behaviors.
- Passionately committed to collaboration.
- Excellent cross-functional leadership, presentation, and communication skills.
- Dynamic team player.
- Shows strong initiative as an entrepreneurial thinker.
- Superior time management and organizational abilities.
- Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Tumblr, WhatsApp, Snapchat, etc.).
- Experience with effective measurement frameworks for social programs.
- Experience in running social advertising campaigns.
- Strong interpersonal abilities to effectively manage internal and external relationships, vendors, and agency partners.
- Ability to be flexible in a changing work environment and work well under pressure.
- Skilled at analyzing data, deriving insights, and building creative output.
- Refined understanding of community management.
- A curious and adaptable mindset, ready to continuously learn.
- Demonstrated interest in AI and its potential to benefit and amplify client campaigns.
Skills
- Social Media Strategy
- Influencer Marketing
- Creative Strategy
- Content Creation
- Client Relationship Management
- Team Leadership
- Budget Management
- Trend Monitoring
- Social Media Platforms Proficiency
- Measurement Frameworks
- Social Advertising
- Data Analysis
- Community Management
- AI Tools
Location
- Toronto
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- Senior
Education Level
- Bachelor's degree
- Post-graduate degree
Salary/Compensations
- CAD$80K-$90K per year
Benefits
- Substantial time off policies
- Mental wellness resources
- Hybrid work environment
- Parental leave top-up program
- Regular social events
- Cell phone & internet allowance
- Professional development or wellness allowance
- Business Resource Groups
- Private health and Dental insurance
- Life and Disability insurance
About the Company
- North is a strategic communications agency in Canada that combines the agility of a boutique agency with the strength of Publicis Groupe’s global network.
- Teams work across earned media, influencer, content, experiential, and issues management.
- Focuses on earning attention through bold ideas, rigorous execution, and a relationship-first approach.
Equal Opportunity
- North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.