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About the Role
Zinda Law Group is seeking a data-driven Paid Digital Specialist to own paid advertising strategy and drive firm growth. This high-visibility role offers the support, resources, and creative freedom to achieve impactful results.
Responsibilities
- Build, manage, and scale paid search campaigns across Google Ads and beyond.
- Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
- Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance.
- Produce clear, actionable weekly performance reports for leadership.
- Make strategic recommendations on keyword expansion and budget prioritization.
- Execute and manage paid social media campaigns that drive qualified traffic and conversions.
- Stay ahead of platform trends and algorithm changes to keep campaigns competitive.
- Manage individual and team projects with a high degree of ownership and accountability.
- Collaborate with leadership on long-term brand strategy and positioning.
- Build and maintain relationships with vendors while staying current on the latest in paid advertising.
Requirements
- Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
- Proven experience managing large-scale PPC campaigns.
- Strong analytical mindset with sharp problem-solving and project management skills.
- Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
- Clear, confident communicator — comfortable presenting to and interacting with executive leadership.
- Previous experience in a law firm or legal marketing environment.
Skills
- Paid Search
- Campaign Management
- Keyword Research
- Google Ads
- Google Analytics
- Google Search Console
- Meta Ads
- PPC
- Analytical Skills
- Problem-Solving
- Project Management
- Communication
- Paid Social
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
Education Level
- Bachelor's degree in Marketing, Business, or a related field.
Salary/Compensations
- Competitive compensation tied to performance and impact.
Benefits
- Health insurance and comprehensive benefits.
- A collaborative, energetic team that celebrates wins and learns from losses.
- Room to grow — we promote from within and reward initiative.
About the Company
- At Zinda Law Group, we don't just run ads — we fight for people whose lives have been turned upside down.
- Your work here has a purpose beyond clicks and conversions.
- You'll be part of a high-performing, ambitious team that's growing fast and investing in the people who help make it happen.
Equal Opportunity
- Zinda Law Group is an equal opportunity employer.
- Reasonable accommodations will be made for individuals with disabilities.