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About the Role
We are seeking a Senior Analyst, Product Insights to support the Entertainment product portfolio. This role sits at the intersection of product, content, and financial performance, with a mandate to translate customer behavior, content consumption, and commercial signals into clear, actionable recommendations that improve product outcomes and P&L performance. The role moves beyond reporting, focusing on identifying growth opportunities, diagnosing performance drivers, and shaping product and packaging decisions through advanced analysis and emerging AI capabilities.
Responsibilities
- Analyze customer behavior and product engagement across linear, streaming, and emerging formats
- Identify drivers of acquisition, retention, and monetization and translate into product recommendations
- Evaluate product and packaging performance, including the impact of content and streaming integrations
- Develop clear narratives that connect customer trends to business impact
- Assess product-level economics, including cost-to-value relationships
- Provide data-driven recommendations to optimize product profitability and portfolio performance
- Support business case development for new product features, and partnerships
- Monitor and track financial outcomes vs. plan, identifying risks and opportunities early
- Leverage AI tools and techniques to accelerate insight generation, pattern detection, and forecasting
- Contribute to the development of AI-driven agents or workflows that automate recurring analysis and improve decision velocity
- Apply AI to synthesize large, complex datasets into simplified executive-ready insights
- Continuously identify opportunities to embed AI into product and analytics workflows
- Partner with Data Engineering and Product teams to define scalable insight frameworks and data models
- Build and evolve self-serve tools, dashboards, and performance trackers aligned to business priorities
- Establish standardized KPIs and measurement frameworks across the Entertainment portfolio
- Ensure frictionless access to insights for product, content, and leadership teams
- Work cross-functionally with Product, Finance, Marketing, and CBM teams
- Influence decision-making through clear, structured communication and executive-level storytelling
- Support negotiations and strategic initiatives with fact-based insights and scenario analysis
Requirements
- Strong analytical and structured problem-solving skills, with ability to translate data into business insights
- Experience working with large datasets and multiple data sources
- Proven ability to connect customer behavior to financial outcomes and product decisions
- Ability to operate in ambiguity and prioritize highest-impact opportunities
- Proficiency in SQL and data visualization tools (Power BI, Tableau or equivalent)
- Experience leveraging AI tools to enhance analysis and insight generation
- Exposure to building or contributing to AI agents, workflows, or intelligent dashboards is a strong asset
- Familiarity with experimentation, forecasting, or predictive modeling is preferred
- Understanding of media, entertainment, and streaming ecosystems
- Strong financial acumen, including P&L analysis and business case development
- Ability to synthesize content, product, and commercial dynamics into coherent insights
- Highly self-directed and outcome-oriented
- Strong communicator with the ability to influence senior stakeholders
- Detail-oriented with a focus on accuracy and clarity
- Comfortable managing multiple priorities in a fast-evolving environment
- A pre-employment background check will be conducted
- Candidates must clear a criminal/credit background check and ID verification
Skills
- SQL
- Power BI
- Tableau
- AI tools
- Experimentation
- Forecasting
- Predictive modeling
- P&L analysis
- Business case development
Location
- 333 Bloor Street East (908), Toronto, ON
Work Type
- Full time
- Onsite
Experience Level
- Senior
About the Company
- At Rogers, we put our customers first in everything we do!
- We’re growing our Customer Experience teams and are looking for team members who are committed to showing our customers and Canadians that we support them through their journey.
- Our Customer Experience team is enthusiastic, empathetic, and moved to make a difference –we’re passionate about people and ready to provide the ultimate customer experience to our customers.
- At Rogers, we're committed to connecting Canadians.
- To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite.
- We believe that in-person connection strengthens our culture and drives industry-leading performance.
- At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
- We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
- Everyone who applies for a job will be considered.
- We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
- We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
- Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.
- You matter to us!
Equal Opportunity
- At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
- We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
- Everyone who applies for a job will be considered.
- We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
- We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
- Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.