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About the Role
As a Senior Digital Marketing Executive, you will drive CACI's digital presence, website growth, and marketing operations. You will optimize digital acquisition channels to support brand awareness, lead generation, and pipeline growth, and manage CACI's presence across key third-party software and technology marketplaces.
Responsibilities
- Own CACI's presence across software review and listing platforms including G2, Clutch, Software Advice, Gartner Peer Insights and other relevant 3rd party sites.
- Develop strategies to improve rankings, visibility, customer reviews, and lead generation from these channels.
- Manage platform profiles, product listings, customer review programmes, and campaign opportunities.
- Track performance and ROI from marketplace and review platform activities.
- Collaborate with sales and operations teams to improve lead management processes and funnel efficiency.
- Monitor website performance and analytics to identify areas for improvement and optimisation.
- Stay updated on industry trends and best practices in SEO, AEO and GEO.
- Analyse where users are getting stuck/leaving the acquisition funnel based on related engagement metrics.
- Manage digital marketing budgets and vendor relationships, including software platforms, review sites (e.g., G2, Clutch etc.), SEO & GEO tools, and agency partners.
- Track spend, process invoices, monitor ROI, and provide regular reporting on digital marketing investments and performance.
Requirements
- 5+ years' experience in digital marketing, website optimisation, marketing operations, or a related role.
- Experience managing and optimising CMS platforms such as WordPress.
- Hands-on experience administering HubSpot or a comparable marketing automation platform.
- Strong understanding of marketing operations, lead management, attribution, and campaign reporting.
- Experience managing software review and listing platforms such as G2, Capterra, Software Advice, or similar.
- Excellent understanding of SEO, website analytics, and conversion rate optimisation.
- Experience using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Strong analytical skills with the ability to interpret data and make evidence-based recommendations.
- Must have the right to work in the UK.
Skills
- Digital marketing
- Website optimisation
- Marketing operations
- CMS platforms
- WordPress
- HubSpot
- Marketing automation
- Lead management
- Attribution
- Campaign reporting
- Software review platforms
- G2
- Capterra
- Software Advice
- SEO
- Website analytics
- Conversion rate optimisation
- Google Analytics 4
- Google Search Console
- SEMrush
- Ahrefs
- Analytical skills
Location
- London
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc., a publicly listed company on the NYSE with annual revenue in excess of US $6.2bn and employing approx. 22,000 people worldwide.
- CACI Ltd is an international data and technology consultancy with £154m turnover and 1200 employees.
- We are passionate, progressive and unafraid of challenge; our mission is to use technology and data-driven insight to make a commercial difference.
- We provide expert advice and hands-on system management to help our national and global clients get the most from technology and data.
- We use innovation wisely to deliver well thought-out digital solutions and software.
Equal Opportunity
- We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.