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About the Role

The Annual Campaign and Donor Stewardship Manager leads the Central Health Foundation’s annual giving and donor stewardship programs. This role develops and executes multichannel fundraising strategies to acquire, retain, renew, and upgrade donors, building support for Central Health’s mission. The position utilizes donor data to evaluate performance and improve engagement, collaborating with various departments to ensure consistent donor communications and accurate record-keeping. Qualified donors are transitioned to the major-gifts program.

Responsibilities

Develop, implement, and evaluate the Foundation’s annual giving strategy.
Build and manage a year-round fundraising calendar including appeals, giving days, renewals, recurring-giving campaigns, newsletters, special initiatives, and stewardship communications.
Establish campaign objectives, audience strategies, schedules, budgets, response goals, and performance measures.
Coordinate the development, review, approval, launch, and follow-up of annual campaign activities.
Partner with Communications and other stakeholders to ensure campaign messages accurately reflect Central Health priorities, community needs, donor impact, and approved branding.
Manage multiple concurrent campaigns, deadlines, vendors, and deliverables.
Recommend adjustments to campaign strategy based on performance, donor behavior, organizational priorities, and available resources.
Develop and maintain donor segments based on giving history, frequency, recency, amount, interests, engagement, communication preferences, and other relevant information.
Design donor journeys and engagement strategies for various donor groups.
Develop acquisition, renewal, reactivation, retention, and upgrade strategies for assigned donor groups.
Coordinate personalized and segmented communications across appropriate channels.
Monitor donor movement and engagement to identify opportunities for increased participation or upgraded giving.
Maintain clear criteria and workflows for transitioning qualified donors into the major-gifts pipeline.
Partner with Major Gifts to confirm relationship ownership, next steps, and stewardship responsibilities when donors are reassigned.
Plan and coordinate fundraising across email, web, direct mail, social media, digital advertising, text, events, and other approved channels.
Partner with Communications and Information Technology resources to develop and maintain effective online giving pages, campaign landing pages, forms, and digital donor experiences.
Coordinate campaign content, audience lists, schedules, testing, approvals, and deployment.
Use testing and performance analysis to improve subject lines, messaging, calls to action, giving-page performance, response rates, and conversion.
Monitor campaign delivery, donor response, technical issues, and other factors affecting performance.
Ensure digital fundraising activity complies with privacy, consent, accessibility, brand, security, and communication requirements.
Coordinate vendors and external partners supporting annual campaign production or digital fundraising, as assigned.
Develop and maintain consistent donor acknowledgment and stewardship practices across the Foundation.
Coordinate timely acknowledgments, receipts, thank-you communications, impact updates, renewal reminders, recognition, and other donor touchpoints.
Develop stewardship calendars and communication plans that reflect donor segments, gift levels, interests, restrictions, and engagement history.
Partner with Strategic Alignment and Impact, Communications, program leaders, and other stakeholders to develop accurate and meaningful donor impact content.
Monitor stewardship commitments and follow up with responsible partners to support timely completion.
Ensure stewardship activity and donor communications are accurately documented in the Foundation’s CRM.
Identify and escalate concerns involving delayed acknowledgments, donor dissatisfaction, missed commitments, donor intent, or inaccurate information.
Develop strategies to improve donor retention, renewal, recurring giving, reactivation, and upgrade rates.
Identify annual and mid-level donors demonstrating increased capacity, interest, or engagement.
Partner with the Senior Director of Major Gifts to establish qualification criteria and transition appropriate donors into the major-gifts portfolio.
Support donor research, engagement history review, and preliminary qualification activities.
Monitor donor movement between annual, recurring, mid-level, and major-gift programs.
Coordinate communications and relationship assignments to avoid duplicate or conflicting donor outreach.
Maintain stewardship continuity when donor ownership transitions between fundraising programs.
Maintain accurate campaign, donor, appeal, response, preference, and stewardship information in the Foundation’s CRM.
Partner with Foundation Operations to establish effective processes for donor records, gift processing, acknowledgments, list management, data quality, and reporting.
Develop and maintain reports and dashboards covering campaign revenue, participation, donor acquisition, renewal, retention, upgrades, recurring giving, average gift, digital conversion, cost, and return on investment.
Analyze campaign and donor data to identify trends, risks, opportunities, and areas for improvement.
Provide regular performance updates, forecasts, and recommendations to Foundation leadership.
Develop and maintain templates, calendars, workflows, service expectations, and reference materials supporting annual giving and stewardship.
Evaluate fundraising processes and recommend improvements that strengthen donor experience, efficiency, data integrity, and results.
Partner with Foundation Strategy and Central Health leaders to ensure annual campaign priorities are approved, fundable, and supported by credible information.
Collaborate with Communications on campaign messaging, content, editorial standards, brand alignment, and distribution.
Coordinate with Strategic Alignment and Impact on donor-supported program information, outcomes, stories, and stewardship materials.
Partner with Foundation Operations and Finance regarding gift processing, receipts, reconciliation, restricted funds, and donor records.
Coordinate with Major Gifts and Grants when donor, corporate, or foundation relationships overlap across fundraising channels.
Lead assigned annual giving and stewardship projects and coordinate vendors, consultants, volunteers, or temporary resources within delegated authority.
Represent the Foundation at donor, campaign, community, or philanthropic activities as assigned.

Requirements

Bachelor's Degree (higher degree accepted) in nonprofit management, fundraising, communications, marketing, public relations, business administration, public administration, healthcare administration, or a related field.
5 years of progressively responsible experience in annual giving, donor stewardship, fundraising campaigns, development, direct response, digital fundraising, donor communications, or a related field.
Experience developing and executing multichannel fundraising campaigns.
Experience with donor segmentation, acquisition, renewal, retention, recurring giving, reactivation, or upgrade strategies.
Experience developing donor communications, appeals, acknowledgments, stewardship content, or donor journeys.
Experience using a fundraising CRM or donor database to manage campaigns, donor activity, lists, and reporting.
Experience analyzing fundraising performance, donor behavior, campaign conversion, or return on investment.
Experience coordinating work across Communications, Operations, Finance, vendors, and other stakeholders.

Skills

Strong knowledge of annual giving, donor stewardship, direct-response fundraising, and donor lifecycle management.
Knowledge of donor segmentation, acquisition, retention, renewal, recurring giving, reactivation, and upgrade strategies.
Ability to plan and execute coordinated multichannel fundraising campaigns.
Strong donor-centered writing, editing, storytelling, and communication skills.
Ability to translate healthcare priorities, community needs, and outcomes into clear and compelling donor communications.
Strong project-management, organization, prioritization, and deadline-management skills.
Ability to analyze campaign data, donor behavior, conversion, retention, cost, and return on investment.
Working knowledge of CRM systems, online giving platforms, email tools, reporting systems, and related technology.
Ability to maintain accurate donor records and manage confidential donor information with discretion.
Strong collaboration and relationship-management skills.
Ability to coordinate responsibilities across fundraising, communications, operations, finance, strategy, and program functions.
Working knowledge of donor intent, acknowledgments, recognition, privacy, consent, accessibility, and ethical fundraising practices.
Demonstrated commitment to health equity, donor trust, transparency, and public accountability.

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

5 years of experience

Education Level

Bachelor's Degree
Master's Degree

About the Company

Central Health Foundation's mission and community impact.