Marketing Manager - LATAM at AMBOSS | BE, DE | Rezi

Marketing Manager - LATAM at AMBOSS

Marketing Manager - LATAM

AMBOSS · BE, DE

1 months ago

Marketing Manager - LATAM

AMBOSS · BE, DE

a month ago
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About the Role

As the Marketing Manager for LATAM, you will own the development and execution of localized, culturally relevant marketing strategies to grow our market share and revenue across Spanish-speaking markets. You will work cross-functionally with global teams while adapting initiatives to local market nuances, language differences, and region-specific behaviors. This role requires a strategic mindset, strong execution skills, and the ability to operate effectively in a fast-evolving environment.

Responsibilities

  • Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
  • Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors
  • Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels (e.g., Meta, WhatsApp) in the region
  • Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
  • Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM

Requirements

  • Fluent English and Spanish. Portuguese is a plus
  • 3+ years of experience in digital marketing from SaaS or B2C in Latin America
  • Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics (e.g., Meta, WhatsApp)
  • Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
  • Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
  • Comfortable in being strategic and operational and driven to get things done in a fast-paced environment.
  • Highly reliable business partner, always on the hunt for solutions and improvements.
  • Excellent communication skills and can communicate clearly with various stakeholders and to drive alignment.

Skills

  • Digital Marketing
  • SaaS Marketing
  • B2C Marketing
  • Multichannel Marketing
  • CRM
  • Paid Social
  • SEM
  • SEO
  • Social Media Marketing
  • Meta
  • WhatsApp
  • Marketing Strategy
  • Positioning
  • Value Propositions
  • Localized Messaging
  • Data Analysis
  • Project Management
  • Communication Skills
  • Strategic Thinking
  • Operational Execution
  • Adaptability
  • Cultural Sensitivity

Location

  • Latin America

Work Type

  • Remote
  • Hybrid

Experience Level

  • 3+ years of experience

Benefits

  • 30 paid vacation days
  • AMBOSS holiday
  • Personal purpose day
  • Daily healthy breakfast & lunch by in-house chef in Berlin HQ
  • AMBOSS daycare
  • Work remotely from other office spaces in Cologne, Sardinia, Cape Town
  • Urban Sports Club -M plan-
  • Fitbit Versa 3
  • Deutschland Ticket

About the Company

  • AMBOSS is the copilot for medical professionals, empowering them to provide the best possible care through our learning and clinical decision support tool.
  • Our team brings together care, innovative thinking, and cutting-edge AI medical technology.
  • Our founders launched AMBOSS in 2012 with the goal of creating a tool they wished they had during medical school and clinical practice.
  • Since then, we've grown to over 600 employees and are active in over 180 countries - primarily in Germany and the US.
  • Our offices are located in Berlin, Cologne, New York, Cagliari and Cape Town.

Equal Opportunity

  • We believe that diversity is a powerful driver of innovation and progress. That’s why we are committed to fostering an inclusive, respectful, and supportive environment where everyone—regardless of gender, age, ethnic or cultural background, religion, disability, sexual orientation, gender identity—is valued and given equal opportunity to thrive.
  • We warmly welcome people of all backgrounds to help us fulfil our mission: empowering all medical professionals to provide the best possible care 🩺