Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Director, EMEA Marketing role.
Rezi rewrites your resume against G2's job description. Free.
Tailor your resume to this Director, EMEA Marketing role.
Rezi rewrites your resume against G2's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director, EMEA Marketing posting at G2 — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director, EMEA Marketing posting at G2 — free, in seconds.
About the Role
G2 is seeking a commercially minded marketing leader passionate about the software industry to build and lead marketing efforts for the EMEA region. This role reports to the VP, EMEA, and involves owning regional pipeline generation, managing the EMEA event calendar, and acting as a liaison between the region and the central Growth Marketing team. The position offers autonomy and the opportunity to significantly impact G2's mission to build the largest and most trusted global software marketplace.
Responsibilities
- Own the EMEA marketing plan, budget, and pipeline target.
- Serve as the marketing voice on the EMEA leadership team and the EMEA voice within central marketing.
- Translate G2's global GTM strategy into a regional plan built for how European buyers actually buy.
- Drive EMEA pipeline growth and conversion, covering the full volume of demand generated and how well it converts.
- Lead EMEA event strategy and execution (executive dinners, sponsored events, partner events, virtual formats), including format, audience, calendar, and spend.
- Lead the EMEA account-based marketing program, using buyer intent and account signals to prioritize target accounts.
- Run the weekly pipeline and funnel review with EMEA sales leadership, and manage the marketing-to-sales handoff.
- Partner with central Growth Marketing to adapt global campaigns and signals for EMEA, feeding regional results back into the global model.
- Forecast and report on MQA, SQLA, pipeline, revenue, and average contract value using Salesforce and Looker.
- Manage, coach, and develop one direct report.
Requirements
- 7+ years of B2B marketing experience
- 2+ years leading a lean marketing team in a player-coach capacity, balancing hands-on execution with people management
- Hands-on experience designing digital one-to-one and one-to-few ABM campaigns, overseeing event efforts, as well as planning and executing bottom-of-the-funnel activation programmes.
- Owned an event strategy and run executive-level formats that produced pipeline, not just attendance.
- Previously worked in a B2B company in the sales and marketing tech category.
- Previously developed and executed an enterprise marketing plan in partnership with Account Development, Sales, and Customer Success teams.
- Turned buyer intent or behavioural signals into campaigns that converted, and can show which signals worked and which did not.
- Motivated by results and contribution to pipeline/revenue.
- Thrive in ambiguity and enjoy creating new ways of working.
Skills
- Salesforce
- Looker
- Marketo
- 6Sense
- AI tools
Location
- EMEA
Work Type
- Full-time
Experience Level
- 7+ years of B2B marketing experience
- 2+ years leading a lean marketing team
About the Company
- G2 is the world's largest and most trusted software marketplace, helping businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
- G2 has joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI.
- With 200M+ combined annual visitors and 6M verified reviews, G2 is the centralized place to enable software buyers to make better and faster decisions with confidence.
- G2 is setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
- G2's PEAK values are Performance, Entrepreneurship, Authenticity, and Kindness.
- G2 is a value-driven, growing global community that climbs PEAKs together.
- G2 is committed to DEI and philanthropic work (like its G2 Gives program).
Equal Opportunity
- At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
- G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
- If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.