Director, Engagement Strategy at CMI Media Group | Cherry Hill Mall, NJ, US | Rezi

Director, Engagement Strategy at CMI Media Group

Director, Engagement Strategy

CMI Media Group · Cherry Hill Mall, NJ, US

Today

Director, Engagement Strategy

CMI Media Group · Cherry Hill Mall, NJ, US

2 hours ago
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About the Role

CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic Director, Engagement Strategy to lead the team in developing and executing cutting-edge media campaigns that make a difference in people's lives.

Responsibilities

  • Lead the development of innovative cross-channel media strategies, leveraging deep understanding of the healthcare landscape and how different channels work together.
  • Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration.
  • Build and nurture strong relationships with key client contacts, acting as a trusted strategic advisor.
  • Identify and implement innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact.
  • Foster a culture of collaboration, excellence, and continuous learning within the team.

Requirements

  • 8+ years of hands-on media planning experience across all channels.
  • Proven track record of developing and executing successful cross-channel media strategies in the healthcare or a similarly regulated industry.
  • Demonstrated ability to lead, inspire, and mentor high-performing teams.
  • Exceptional communication and interpersonal skills.
  • Deep understanding of the pharmaceutical and patient markets.
  • Comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
  • A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Skills

  • Engagement Strategy
  • Omnichannel Media Strategy
  • Client Relationship Management
  • Team Leadership
  • Media Planning
  • Cross-Channel Strategy
  • Healthcare Marketing
  • SEM
  • Programmatic
  • Paid Social
  • SEO

Experience Level

  • 8+ years

Salary/Compensations

  • $90,000 to $180,000

Benefits

  • Ongoing professional development opportunities
  • Comprehensive benefits package

About the Company

  • CMI Media Group is a leading healthcare marketing agency.
  • The company uses the power of media to improve healthcare outcomes for patients.
  • Offers a purpose-driven work environment.
  • Provides a collaborative environment with passionate and talented individuals.
  • Values continuous learning and offers growth opportunities.
  • Supports work-life balance.