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About the Role

Define and deliver the UK & ANZ media and influence strategy to drive brand awareness, cultural relevance, and commercial performance. Own the end-to-end media ecosystem across paid media, influence marketing, and content amplification for a seamless consumer journey.

Responsibilities

Develop and lead the UK & ANZ media & influence marketing strategy aligned to brand objectives, product launches and business priorities.
Set clear KPIs and deliver measurable business impact in partnership with the media agency, global teams, UK leadership, and retail partners.
Own and manage the UK & ANZ media and influencer investment, ensuring optimal allocation and ROI.
Identify and capitalize on emerging trends, platforms, and opportunities in media & influence marketing.
Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influence activations.
Own senior relationships with key media platforms, media agency, data/insights partners, and global marketing, media and influence teams.
Own and lead the UK & ANZ full funnel media strategy and investment across all paid channels.
Optimize media investment through data, testing frameworks, attribution models, and measurable results.
Partner and manage the external media agency to maximize media effectiveness and efficiency.
Partner with global marketing teams to develop platform-first, high-performing content and campaigns.
Drive alignment between paid media and organic/influence content for amplification.
Define and lead the UK & ANZ creator and influence strategy across paid and organic, aligned to brand storytelling and commercial goals.
Drive a full-funnel approach, connecting influence, content, and media to deliver awareness, consideration, and conversion.
Build and nurture relationships with top-tier UK & ANZ influencers, creators, and talent agencies.
Oversee casting, negotiation of contracts, and execution to ensure alignment with brand objectives.
Work closely with global influence and media teams on developing best-in-class content.
Drive consistency in messaging while allowing for platform-native execution.
Define and own the measurement strategy and KPIs across media and influencer, covering brand, performance, and commercial impact.
Build a robust measurement framework combining influence and media performance.
Lead data-driven decision making to optimize media investment, improve efficiency, and maximize ROI.
Stay ahead of changes in attribution, privacy, and platform algorithms.
Translate performance into clear, actionable insights, regularly reporting to senior leadership and influencing strategic decisions.
Lead, mentor, and develop a high performing UK & ANZ media & influence team.
Act as a key member of the UK & ANZ leadership team.
Foster a collaborative and innovative environment to achieve shared goals.
Set clear vision, priorities, and best-in-class ways of working across functions.
Manage agency partners and external vendors effectively.

Requirements

Extensive and proven experience in media and influence marketing, including strategy development, within Beauty, Fashion or Entertainment.
Proven track record of leading and developing high-performing teams and delivering integrated campaigns at scale.
Strong expertise in full-funnel media strategy, planning and investment across key platforms (e.g. TV/VOD, Meta, TikTok, YouTube).
Deep understanding of influence marketing and social platforms.
Strong negotiation, contract management and relationship building skills.
Expertise in managing cross-functional teams and collaborating with senior leadership.
Proven ability to manage high-profile campaigns and large budgets effectively.
Visionary leadership with an innovative and strategic mindset. Creatively driven.
Strong interpersonal and communication skills to foster collaboration.
Ability to juggle multiple priorities and deliver exceptional results.
Self-motivated, action-oriented and ambitious with an ability to thrive in a fast-paced environment.
Passion for all things beauty and an avid follower of social media, trends and industry news.

Skills

Media strategy
Influence marketing
Full-funnel media strategy
Paid media strategy
Content amplification
Campaign execution
Relationship building
Data analysis
Team leadership
Budget management
Cross-functional collaboration
Negotiation
Contract management
Trend identification
Platform optimization

Location

Work Type

Hybrid

Experience Level

Extensive experience
Proven track record

Benefits

25 days holiday (plus bank holidays)
Additional day to celebrate your birthday
Inclusive parental leave policy
Pension
Life assurance
Medicash
Employee Assist Programs
Regular social connects with colleagues
Dog friendly days and spaces
Generous product discount and gifting

About the Company

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves.
With easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet.
A global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech.
We’re looking for extraordinary talent to join us.

Equal Opportunity

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.