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About the Role
Adflow is Fluent's commerce media advertising platform, connecting top-tier brands with highly engaged consumers. We're seeking an Account Manager to join our growing Advertiser Success team. In this role, you will use your performance marketing expertise, analytical, communication, and relationship-building skills to provide superior client service, research, and market analysis for the advertisers on the Adflow platform. You will persistently explore and uncover the business needs of your clients, managing a book of business while developing comprehensive strategies that drive revenue growth and long-term partnership success. If you're a self-motivated and results-driven person who thrives in a fast-paced ad tech environment and knows how to turn data into client wins, this is the role where you'll thrive.
Responsibilities
- Rapidly gain a thorough understanding of Adflow's proprietary ad inventory, machine learning-driven optimization, reporting analysis, competitive advantages, resources, and processes, and articulate them persuasively to new and existing advertisers
- Manage a book of business and maintain strong relationships with new and existing advertisers on the Adflow platform, to successfully meet and exceed client performance expectations and ensure long-term success
- Monitor client budgets, with a focus on growing advertising spend on Adflow inventory; prepare and present formal business reviews to top clients
- Serve as lead for all client communication, including onboarding, performance feedback, creative changes, pacing reports, performance reports, client meetings, campaign recommendations, and comprehensive strategy to enable revenue growth
- In partnership with Advertiser Success leadership, identify, create, and implement solutions grounded in measurable business results; serve as an external product consultant educating advertisers and agencies on Adflow's ad solutions and best practices, and grow the partnership
- Understand each client's key performance indicators, and clearly communicate these metrics internally for optimization
- Proactively introduce new revenue-driving opportunities across Adflow's inventory and channels
- Manage the onboarding process for new advertisers, coordinating the flow of campaign builds with Business Development and Partner Development, creative execution with the Creative Strategy team, and tracking requirements with the Media Operations team
- Work closely with the Campaign Strategy, Media Operations, and Creative Strategy teams to provide continued feedback and analysis, optimization suggestions, and recommendations
- Formulate plans to extend new business and additional channel distribution with established accounts
- Responsible for overseeing monthly billable numbers to finance for invoicing
Requirements
- 3-5 years of relevant experience managing a book of business within digital performance marketing or ad tech; commerce media experience a plus
- Extremely organized and meticulous, as you will manage many advertiser campaigns simultaneously
- Exceptional communicator, comfortable presenting to advertiser and internal stakeholders
- Attentive to client budgets and spend targets, conscientious of revenue pacing, and experienced in exercising sales skills
- High proficiency in Excel
Skills
- Performance marketing expertise
- Analytical skills
- Communication skills
- Relationship-building skills
- Excellent written communication skills
Experience Level
- 3-5 years
Salary/Compensations
- $90,000 to $110,000
Benefits
- Competitive compensation
- Ample career and professional growth opportunities
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- Fully stocked kitchen
- Catered breakfast and lunch
- Office manager keeps the calendar stocked with activity-filled events
- Recreational sports leagues
- Networking with She Runs It
- Quarterly outings to baseball games, fancy dinners, and pizza-making classes
About the Company
- Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers.
- Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale.
- Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey.
- For more insights visit: https://www.fluentco.com/
Equal Opportunity
- Fluent participates in the E-Verify Program.
- As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
- Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC).
- The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.