Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Manager, Paid Media & Acquisition role.

Rezi rewrites your resume against Bally's Interactive's job description. Free.

Don't guess if your resume is good enough.

See how it scores against the Manager, Paid Media & Acquisition posting at Bally's Interactive — free, in seconds.

Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns to drive new customer acquisition.
Manage campaign budgets and reallocate spend based on performance.
Own audience strategy, including first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets.
Negotiate with agencies, networks, and platforms for premium inventory and to stay updated on product changes.
Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar.
Negotiate rates and placements with media vendors and manage flighting.
Amplify key digital acquisition moments with offline media.
Measure offline impact through geo-lift, search lift, and promo code attribution.
Own the end-to-end paid media budget, forecasting spend and new customer volume by channel.
Collaborate with Creative, Brand, CRM, and Analytics to ensure consistent messaging and offers.
Report performance, pacing, and recommendations to marketing leadership.
Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency.
Run high-velocity AI-driven creative and offer tests, and scale winners quickly.
Build dashboards and predictive models (LTV, media mix) to guide budget shifts.
Partner with Data Science on attribution models that fairly credit digital and offline media.
Pilot emerging AI and adtech tools and integrate the best into the always-on stack.

Experience with programmatic, mobile/UA, and CTV/OTT campaigns.
Experience managing campaign budgets and reallocating spend.
Experience with audience strategy, including first-party data, lookalikes, contextual, and state-specific segmentation.
Experience negotiating with agencies, networks, and platforms.
Experience planning and managing OOH, TV, and radio campaigns.
Experience negotiating rates and placements with media vendors.
Experience measuring offline media impact through geo-lift, search lift, and promo code attribution.
Experience owning paid media budgets, forecasting spend, and new customer volume.
Experience partnering with Creative, Brand, CRM, and Analytics teams.
Experience reporting performance, pacing, and recommendations to leadership.
Experience deploying AI-powered bidding, budget allocation, and targeting tools.
Experience running AI-driven creative and offer tests.
Experience building dashboards and predictive models (LTV, media mix).
Experience partnering with Data Science on attribution models.
Experience piloting emerging AI and adtech tools.

Metaview is an AI-powered note-taking tool used during interviews for capturing key discussion points. It does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Manager, Paid Media & Acquisition at Bally's Interactive

Manager, Paid Media & Acquisition