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About the Role
In this role, you will define and deliver a cutting-edge marketing analytics strategy, using advanced modelling and insight to understand and influence customer behaviour. You will ensure every marketing investment delivers measurable impact, while partnering with senior stakeholders to embed a data-led, performance-focused culture across the organisation. You will lead and inspire a high-performing analytics team, building capabilities across areas such as attribution, experimentation, and predictive modelling. Working in a fast-paced, global environment, you will collaborate across teams to drive smarter decision-making, enhance campaign performance, and champion innovation in data, AI, and marketing technology—playing a key role in advancing the School’s strategic vision.
Responsibilities
- Well defined, clearly communicated and executed strategies and/or plans for areas of work
- Smooth operation of reporting cycle in own area producing highly-accurate data which informs decision making
- Key Performance Indicators developed for area of work
- Trusted adviser relationships developed with key stakeholders
- Excellent stakeholder feedback
- Development of high-quality policies and processes
- Contribution to cross-School initiatives
- Projects delivered on time, on budget and to quality standards
- Accurate budgets developed, no overspend and value for money demonstrated
- High-quality work delivered by contractors and agencies
Requirements
- At least 10 years’ experience in marketing analytics, with a strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design
- Proficient in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM and email platforms (Salesforce preferred), Power BI/Datorama)
- Ability to drive the data roadmap with our media agency and other partners
- Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply
- Deep understanding of digital and offline marketing channels and their interplay in complex customer journeys
- Strong leadership and team development skills
- Confident oral and written communicator
- Awareness of AI tools and applications relevant to digital marketing, analytics, and customer engagement
- Familiarity with CRM and automation platforms (e.g. MS Dynamics, Salesforce)
- Understanding of international audiences and data privacy regulations (e.g. GDPR)
Skills
- Marketing analytics
- ROI-focused measurement
- MMM
- Attribution modeling
- Experimental design
- Google Analytics 4
- SQL
- R/Python
- CRM platforms
- Email platforms
- Salesforce
- Power BI
- Datorama
- Stakeholder management
- Storytelling
- Digital marketing channels
- Offline marketing channels
- Leadership
- Team development
- AI tools
- Data privacy regulations
Location
- London
Work Type
- Hybrid
- Smart Working
Experience Level
- At least 10 years’ experience
Salary/Compensations
- Competitive Salary dependent upon experience
Benefits
- Generous annual leave of 27 days plus extra days between Christmas and New Year
- USS pension, 14.5% employer contribution
- Free onsite gym and swimming pool
- Amazing range of professional development to support your career path
- Enhanced cycle to work scheme
- Wellbeing offering to support your physical, mental and financial health
About the Company
- London Business School; a global and vibrant business community based in three of the world’s most dynamic cities, London, Dubai and Riyadh. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.
Equal Opportunity
- We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.