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About the Role

The Senior Marketing Manager is the dedicated marketing leader for HID Textile Services, focused on accelerating growth of RFID-enabled linen and uniform management solutions. This role builds demand and market credibility with key industry players across priority markets, translating commercial priorities into high-impact campaigns, customer stories, digital programs, and sales enablement.

Responsibilities

Owning the annual marketing strategy and operating plan for Textile Services, aligned to growth priorities in hospitality, linen management, uniform management, and RFID tags.
Acting as the marketing partner to the VP, Sales, Product Management, Business Development, and regional teams; translating business priorities into clear campaigns, assets, and execution plans.
Building a practical understanding of hotel operations and the linen ecosystem, including outsourced laundry, linen rental, linen suppliers, and on-premise laundry.
Shaping customer segmentation, account-based priorities, and channel/partner marketing around the most attractive hospitality, laundry, and supplier opportunities.
Leading, coaching, and developing marketing professionals.
Developing and running integrated campaigns across digital channels, email, LinkedIn/social, content, webinars, events, and partner channels to generate and nurture qualified opportunities.
Owning the creation and continuous improvement of digital assets, including web content, landing pages, email journeys, paid and organic social content, lead magnets, and campaign reporting.
Leading high-visibility commercial projects from brief through delivery, including customer videos, case studies, testimonials, product demonstrations, and thought leadership content.
Establishing campaign dashboards and lead-management rhythms with Sales to improve response speed, nurture quality, pipeline progression, and marketing ROI.
Managing agencies, freelancers, and production partners by setting clear briefs, timelines, budgets, and quality standards.
Developing differentiated messaging and value propositions for hotel operators, owners, management companies, commercial laundries, linen rental providers, and linen suppliers.
Translating Textile Services capabilities into business outcomes, including labor productivity, linen loss reduction, inventory visibility, guest-service support, hygiene and process control, and operational automation.
Creating consultative sales enablement materials, including vertical pitch decks, solution brochures, ROI tools, use cases, competitive positioning, proposal content, and customer references.
Supporting launches and adoption campaigns for linen management and uniform management solutions, as well as related RFID hardware and tags.
Building co-marketing and referral activation programs with strategic partners across the hospitality, commercial laundry, linen supply, and equipment ecosystem.
Maintaining a current view of hospitality, laundry, and linen market trends, customer pain points, competitive activity, and buyer decision dynamics.
Using customer and campaign insights to improve positioning, targeting, content, and investment decisions.
Strengthening Textile Services visibility through targeted events, trade media, webinars, customer advocacy, and relevant industry communities.
Managing marketing budgets, vendors, and project performance to deliver measurable commercial impact.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline; equivalent relevant experience may be considered.
Minimum 6 years of experience in B2B marketing, demand generation, integrated marketing, or business unit marketing.
Demonstrated success developing and executing marketing programs that support revenue growth and pipeline generation.
Demonstrated experience marketing into hospitality is required, ideally with direct exposure to hotel operators, ownership groups, management companies, or hotel technology/services.
Experience in commercial laundry, linen rental, linen/textile supply, laundry equipment, or a closely related operational-services market is strongly preferred.
Proven ability to market complex solution sales with long buying cycles and multiple stakeholders; experience with RFID, SaaS/software, automation, or operational technology is a plus.
Demonstrated ownership of hands-on digital marketing programs and content projects, including video or other multimedia production.
Experience managing external agencies, freelancers, and vendors; direct people leadership is preferred but not required.
Applicants must be currently and legally authorized to reside and work in the hiring country.
HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position.
International relocation or remote work arrangements outside of the hiring country will not be considered.

Skills

RFID-enabled linen and uniform management solutions
B2B marketing
Demand generation
Integrated marketing
Business unit marketing
Hospitality marketing
Commercial laundry marketing
Linen rental marketing
Linen/textile supply marketing
Complex solution sales
RFID
SaaS/software marketing
Automation marketing
Operational technology marketing
Digital marketing programs
Content creation
Video production
Multimedia production
Agency management
Vendor management
Marketing strategy
Operating plans
Campaign development
Customer segmentation
Account-based marketing
Channel marketing
Partner marketing
Digital channels
Email marketing
Social media marketing
Content marketing
Webinar production
Event marketing
Partner channel marketing
Web content creation
Landing page development
Email journey design
Paid social media
Organic social media
Lead magnet creation
Campaign reporting
Customer video production
Case study development
Testimonial gathering
Product demonstration creation
Thought leadership content development
Campaign dashboards
Lead management
Marketing ROI analysis
Messaging development
Value proposition development
Sales enablement material creation
Vertical pitch decks
Solution brochures
ROI tools
Use case development
Competitive positioning
Proposal content creation
Customer reference gathering
Product launch campaigns
Adoption campaigns
Co-marketing programs
Referral activation programs
Market trend analysis
Customer pain point identification
Competitive activity analysis
Buyer decision dynamics analysis
Marketing budget management
Project performance management

Location

Austin, TX
EMEA, UK

Work Type

Full-time

Experience Level

Senior
Minimum 6 years of experience

Education Level

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline

Benefits

Competitive salary and rewards package
Competitive benefits and annual leave offering, allowing for work-life balance
Extensive career development opportunities and resources to maximize your potential

About the Company

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.
HID is a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.
Identification Technologies (IDT) is creating trusted identities for IoT applications through Smart Components and Enabling Services.
HID’s Identification Technologies powers the trusted identities of the world’s people, places and things through smart components and cloud services.
Our contactless identification and sensing (RFID, NFC, and BLE) components and solution enabling technologies address the dynamic requirements across multiple industries to wirelessly connect, identify, collect and manage data quickly and accurately across virtually any IoT application.
HID is part of the ASSA ABLOY Group, the global leader in access solutions, with 63,000 colleagues in over 70 different countries.

Equal Opportunity

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve.
As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives.
We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic.
Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity.
If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact accommodations-ext@hidglobal.com.