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About the Role
Develop client-specific media plans across all media channels, driving holistic strategies that deliver results. Collaborate with senior management and agency partners to create and evaluate media strategies based on business goals and competitive landscape.
Responsibilities
- Day-to-day responsibility for planning and execution of digital media campaigns
- Present media plan recommendations and points of view to clients
- Oversee campaign management from initial briefing through post-campaign reporting and analysis
- Make decisions on campaign optimization and strategic changes
- Ensure media plans deliver on client objectives, are strategic, and meet efficiency goals
- Assist with tracking media expenditures to ensure agency and client budget compliance
- Maintain client contact and manage client requests, including plan changes, budget changes, and providing marketplace information
- Work closely with Senior Planner/Buyer and Client Business Lead
- Collaborate with performance teams (Programmatic, Social, and Search teams)
Requirements
- Minimum 3+ years of related experience in Digital Planner/Buyer roles, or in media, investment, or strategy teams within an established media agency
- Experience working with a range of clients in a digital environment
- Demonstrates understanding of media basics and concepts, including knowledge of different buying methods (CPM, CPC, CPE, CPA)
- Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
- Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
- Proficient with Microsoft Office Suite
- Solid experience with DFA Digital campaign set-up, trafficking, and tagging processes
- Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google Analytics)
- Demonstrates accuracy and attention to detail
- Ability to communicate concisely and clearly both orally and in writing
- Self-starter who demonstrates initiative
- Ability to manage multiple projects
- Ability to delegate and oversee Assistant workload
- Team player who can step in and help drive strategy against a landscape that is in constant change
- Thrives in a fast-paced environment
Skills
- Digital media planning
- Media strategy
- Campaign management
- Client relationship management
- Digital media channels
- Buying methods (CPM, CPC, CPE, CPA)
- Syndicated tools
- Microsoft Office Suite
- DFA Digital campaign set-up
- DFA Digital trafficking
- DFA Digital tagging
- Reporting tools (DFA, Omniture, Webtrends, Google Analytics)
- Communication
- Project management
- Teamwork
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 3+ years of related experience
Education Level
- University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
Salary/Compensations
- $45,000—$95,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.