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About the Role

The Brand Success Manager is a multi-unit manager and the primary brand representative for 1–3 assigned QSR brands within the BLH Travel Center Group portfolio. This role travels between and provides support to all BLH Travel Center locations where their assigned brands operate, ensuring professional, consistent, and successful brand representation. The Brand Success Manager serves as a subject matter expert, trainer, coach, and brand advocate, focusing on building brand expertise, developing capable teams, maintaining brand standards, and creating sustainable brand success.

Responsibilities

Serve as the primary above-store brand representative for 1–3 assigned brands.
Develop and maintain a deep understanding of each assigned brand, including standards, products, procedures, training requirements, marketing programs, LTOs, new product initiatives, and brand expectations.
Serve as the internal subject matter expert and go-to resource for assigned brands.
Translate brand requirements and expectations into clear, actionable direction for field teams.
Represent assigned brands with professionalism, enthusiasm, ownership, and pride.
Build strong relationships with brand representatives and communicate brand updates, developments, opportunities, and concerns to company leadership.
Stay current on brand changes and proactively communicate updates to operational teams.
Complete and maintain all required brand training and certifications, with the long-term goal of becoming a certified training expert for assigned brands.
Develop and deliver effective training programs, hands-on training, simulations, refreshers, and coaching for GMs, AMs, Shift Supervisors, and team members.
Establish a strong training culture across assigned locations and reinforce accountability for training completion and effectiveness.
Support the development of training materials, tools, checklists, and processes that reinforce brand standards and operational consistency.
Evaluate training effectiveness and identify opportunities for continued development and improvement.
Develop the capability to lead manager training at BLH Travel Center locations as locations become available to host training programs.
Lead brand self-evaluations and support locations in preparing for formal brand inspections and evaluations.
Monitor compliance with brand standards, including product quality, service, cleanliness, execution, guest experience, and operational procedures.
Identify gaps and partner with Store-Level Managers and Operational Directors to establish corrective action plans.
Follow up consistently to ensure identified issues are resolved and improvements are sustained.
Maintain organized records of evaluations, action plans, follow-up items, and completed improvements.
Use evaluation results and field observations to identify trends and opportunities for improvement.
Lead the execution and training associated with new product introductions, LTOs, menu changes, marketing initiatives, and other brand programs.
Coordinate ordering and organization of required products, materials, signage, and launch components.
Communicate launch requirements, timelines, marketing components, and operational expectations clearly and consistently.
Coordinate with operations to ensure teams are properly trained and locations are prepared before launch dates.
Provide hands-on field support during key launches to observe execution, coach teams, and troubleshoot issues.
Conduct post-launch follow-up to evaluate execution and identify opportunities for improvement.
Provide brand leadership and support during new store openings, including pre-opening preparation, training, simulations, and Grand Opening execution.
Be present for key opening milestones and provide hands-on brand support until the team demonstrates readiness and consistency.
Partner with Operations leadership and Store-Level Managers to ensure assigned brands are launch-ready and operating to brand standards.
Provide ongoing above-store field support based on business needs, performance opportunities, evaluations, launches, and other brand initiatives.
Provide hands-on store-level support when GMs, AMs, or other key leaders are on vacation, leave, or otherwise unavailable.
Support daily operations, team execution, training, brand standards, and guest experience during leadership absences.
Work alongside store teams to identify and address operational needs while maintaining consistency and accountability.
Demonstrate exceptional written and verbal communication skills and communicate effectively with all levels of the organization.
Maintain a highly organized approach to calendars, training schedules, launch timelines, evaluations, projects, and follow-up items.
Proactively communicate priorities, challenges, deadlines, and progress to Operational Directors, company leadership, and brand representatives.
Manage multiple brands, locations, projects, and competing priorities effectively.
Build trust through consistent ownership, accountability, and follow-through.

Requirements

Strong Communication & Organization – Exceptional communicator who can clearly translate brand requirements into actionable expectations while effectively managing multiple priorities.
Brand Expertise & Ownership – Demonstrated ability and willingness to become deeply knowledgeable in assigned brands and serve as the go-to internal brand expert and representative.
Training & Development Mindset – Strong training mentality with the ability to teach, coach, evaluate, and develop others while building sustainable training practices.
Professionalism & Brand Pride – Represents the company and assigned brands with professionalism, confidence, enthusiasm, and pride.
Field Leadership – Comfortable spending significant time in locations, observing operations, coaching teams, supporting openings, and leading launches and initiatives.
Evaluation & Accountability – Ability to conduct self-evaluations, identify gaps, develop action plans, and follow through until standards are met.
Project Management – Ability to manage product launches, LTOs, marketing initiatives, training programs, evaluations, Task Force assignments, and other brand projects.
Adaptability & Problem Solving – Flexible, proactive, and able to respond effectively to changing priorities and field needs.
Relationship Building – Builds strong working relationships with brand representatives, Operations leadership, GMs, and store-level teams.

Skills

Communication
Organization
Brand Expertise
Training
Coaching
Evaluation
Field Leadership
Project Management
Adaptability
Problem Solving
Relationship Building

Location

Field-Based
Watertown, NY
Travel to various Briad Travel Center locations

Work Type

Field-Based
Travel

Experience Level

Multi-unit management experience

Salary/Compensations

$70,000-$85,000

About the Company

The Briad Group® is a rapidly expanding hospitality, restaurant, and convenience store organization with a diverse portfolio including Marriott and Hilton hotels, rooftop lounges, lifestyle shopping centers, and leading franchise brands like Circle K, Dunkin', Wendy's, Jimmy John's, Papa Johns, and Taco Bell.
Our goal is to create memorable experiences for both guests and team members by fostering a culture of excellence, innovation, and connection.

Equal Opportunity

All applicants will receive consideration without discrimination based on sex, marital status, race, color, age, creed, national origin, sexual orientation, military reserve membership, ancestry, religion, height, weight, or disability.