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About the Role
The Media Relations Analytics Coordinator (MRAC) position provides high-level administrative and analytics support to the Senior Director of Media Relations and the Media Relations team. The MRAC serves as a first point of contact for media inquiries by monitoring the Media Relations general phone line and email inbox, routing requests as appropriate, and responding to routine inquiries. The MRAC also works closely with the Media Relations team to maintain outreach metrics, organic media hits and strategic audience performance metrics. The MRAC assists in preparing highlight reports on Media Relations performance and trends and compiles daily, weekly and monthly reports of media mentions of the university.
Responsibilities
- Support the Media Relations team’s analytics and reporting efforts by maintaining outreach metrics, organic media hits and strategic audience performance metrics.
- Assist in preparing highlight reports on Media Relations performance and trends.
- Manage the Media Relations core analytics tools, including homegrown applications, as well as third-party software such as Muck Rack.
- Track daily media mentions using analytics tools.
- Distribute the daily “Morning Scan” of notable media coverage.
- Compile weekly and annual metrics reports.
- Perform routine data cleaning and maintenance to ensure accuracy and integrity of the team’s analytics.
- Serve as a first point of contact for media inquiries by monitoring the Media Relations general phone line and email inbox, routing requests as appropriate, and responding to routine inquiries.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, Data Analytics, or a related field.
- 2 to 4 years of work experience in journalism, communications, marketing, or data analytics.
- Excellent written and verbal communication, interpersonal, organizational, and customer service skills.
- Strong organizational skills and sharp attention to detail when working with quantitative data and written content.
- Proficiency with Microsoft Excel and/or Google Sheets.
- Familiarity with, and/or eagerness to learn public relations and media monitoring tools like Muck Rack, Cision, Meltwater, and/or Google Analytics.
- Experience with, or strong interest in, using generative AI tools to analyze datasets, identify trends in media relations activities and improve reporting and data-cleaning workflows.
- Understanding of, and interest in, rapidly evolving news media landscape, especially top-tier outlets that regularly cover higher education and academic research.
- Experience in project coordination, planning and execution of all forms of communication.
- A cover letter and resume are required for further consideration.
Skills
- Data Analytics
- Media Relations
- Public Relations
- Marketing
- Journalism
- Communications
- Microsoft Excel
- Google Sheets
- Muck Rack
- Cision
- Meltwater
- Google Analytics
- Generative AI tools
- Project coordination
- Written communication
- Verbal communication
- Interpersonal skills
- Organizational skills
- Customer service skills
- Attention to detail
Location
- Ithaca, NY
Work Type
- Full-time
- Onsite
- Hybrid
Experience Level
- 2-4 years
Education Level
- Bachelor's degree
Salary/Compensations
- $67,200 - $69,000
Benefits
- Comprehensive health care options
- Generous retirement contributions
- Access to wellness programs
- Employee discounts with local and national retail brands
- Health and personal leave
- Three weeks of vacation
- 13 holidays
- Two additional floating holidays
- Tuition-free Extramural Study
- Employee Degree Program
- Tuition aid for external education
- Cornell Children's Tuition Assistance Program
About the Company
- The Division of University Relations represents an integrated approach to Government Relations (Community, State, Federal), Brand, News, Media Relations, and Strategic Communications.
- More than 50 University Relations communicators collaborate with and provide support to the colleges, schools and administrative units within the university.
- This includes promoting and raising the visibility of Cornell University to a wide variety of internal and external audiences in support of the university strategic priorities.
- Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.
Equal Opportunity
- Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of “... any person ... any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.
- Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds.
- We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply.
- Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act.
- We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.