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About the Role

Accountable for driving the growth, performance, and commercialization of the eCommerce business by translating strategy into a business plan, identifying growth opportunities, and ensuring strong execution across customer experience, commercial performance, and cross-functional initiatives.

Responsibilities

Owns eCommerce Business Performance, including revenue, conversion, customer growth, retention, average order value, profitability, and digital penetration.
Monitors performance, identifies risks and opportunities, and takes action to improve results.
Develops and Executes the eCommerce Strategy by translating business priorities into an annual digital commerce plan.
Identifies customer, category, market, and competitive opportunities to accelerate digital adoption and drive incremental growth.
Leads Commercialization and Launch Readiness for eCommerce launches, new capabilities, major campaigns, and platform enhancements.
Defines success metrics, monitors launch performance, and leads optimization.
Orchestrates Cross-Functional Execution across Digital Experience, Site Merchandising, CRM, Paid Media, Analytics, Technology, Marketing, Merchandising, Operations, and external partners.
Owns the Trading Calendar and Performance Cadence, integrating seasonal plans, promotional priorities, category strategies, customer engagement programs, and business reviews.
Acts as Primary eCommerce Partner to Leadership, aligning stakeholders on strategy, priorities, performance risks, investment needs, and customer experience opportunities.
Defines Business Requirements and Prioritization Inputs, representing the business in product, experience, site merchandising, CRM, media, analytics, and technology planning.
Ensures initiatives are prioritized based on customer impact, commercial value, and business case delivery.

Requirements

Demonstrated experience delivering business results through cross-functional leadership, planning, and execution.
Strong commercial and financial acumen with experience managing performance against revenue, growth, customer, or profitability objectives.
Proven ability to translate business strategy into actionable plans and deliver measurable results.
Strong stakeholder management, communication, and influencing skills, with the ability to operate effectively in a matrixed environment.
Experience working across digital, retail, merchandising, marketing, technology, and/or customer experience functions.
Experience launching or scaling digital products, platforms, eCommerce capabilities, or customer experiences is preferred.
Experience in grocery retail, omnichannel commerce, or digital channel management is preferred.
Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process.

Skills

eCommerce
digital
marketing
merchandising
category management
retail management
commercial function
cross-functional leadership
planning
execution
commercial acumen
financial acumen
revenue management
growth management
customer management
profitability management
stakeholder management
communication
influencing skills
digital products
digital platforms
eCommerce capabilities
customer experiences
grocery retail
omnichannel commerce
digital channel management

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

8+ years of experience in eCommerce, retail, digital, marketing, merchandising, category management, or a related commercial function.

Education Level

University degree in Business, Commerce, Marketing, Retail Management, or a related field.

Benefits

Health and dental benefits
Retirement and savings programs including an Employee Share Ownership Plan
10% in-store discount at participating banners
Virtual healthcare
Employee and Family Assistance Program
Learning and development opportunities
Parental leave top-up
Paid vacation

About the Company

Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores.
Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.

Equal Opportunity

Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.