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About the Role
An opportunity to launch and lead a brand-new premium boutique Reformer Pilates studio on King's Road, Chelsea. This role involves building the team, community, and membership base from day one, with training and shadowing in established studios prior to opening.
Responsibilities
- Complete an immersive training period across the brand's existing London studios.
- Lead the recruitment and onboarding of the founding Chelsea team.
- Drive pre-sale membership campaigns and founding-member acquisition.
- Build local partnerships and community initiatives.
- Oversee launch readiness, including systems, stock, equipment and studio presentation.
- Lead the day-to-day operation of the studio, creating an exceptional experience for every member.
- Act as the face of the business, building genuine relationships and fostering a welcoming, inclusive community.
- Create an environment where members feel recognised, supported and inspired.
- Lead by example, setting the benchmark for professionalism, hospitality and energy.
- Take ownership of the studio's commercial performance, driving revenue, profitability and sustainable growth.
- Deliver membership acquisition, retention and utilisation targets.
- Oversee membership sales, renewals, retail performance and additional revenue opportunities.
- Monitor studio KPIs, identifying trends and implementing strategies to maximise performance.
- Collaborate with marketing on local campaigns, events and partnerships.
- Build and develop a high-performing team across front of house and coaching.
- Create a positive, accountable and engaging team culture.
- Conduct regular one-to-ones, performance reviews and development planning.
- Lead team meetings and ongoing training.
- Support coach development and ensure class delivery reflects premium standards.
- Oversee the seamless day-to-day running of the studio.
- Maintain the studio to impeccable standards of cleanliness, presentation and organisation.
- Manage staffing rotas, payroll considerations and operational scheduling.
- Ensure all operational procedures, compliance and health & safety requirements are met.
- Monitor stock levels, equipment maintenance and supplier relationships.
- Deliver a hospitality-led member journey across every touchpoint.
- Ensure every member receives a personalised and memorable experience.
- Proactively gather member feedback and implement improvements.
- Create initiatives that strengthen engagement, retention and community loyalty.
- Manage studio management systems (Mindbody), memberships, bookings and reporting.
- Produce regular operational and commercial reports for senior leadership.
- Maintain accurate member records and operational documentation.
- Support studio social media and local marketing initiatives.
Requirements
- Previous experience in a management position within boutique fitness, wellness, hospitality or another premium customer-focused business.
- Proven experience driving membership sales, retention and commercial performance.
- Strong leadership experience managing and developing customer-facing teams.
- Excellent understanding of operational management, staffing and studio performance.
- Experience working towards revenue and KPI targets.
- Outstanding communication and relationship-building skills.
- Available to start by early December.
- Flexible to work early mornings, evenings and weekends as required.
- Experience opening or launching a new studio, gym or hospitality site, including pre-sales.
- Experience working within a boutique Pilates or fitness environment.
- Previous experience using Mindbody or similar studio management software.
- Understanding of Reformer Pilates or a genuine passion for the boutique fitness industry.
- Experience supporting local marketing, events and community engagement initiatives.
Skills
- Leadership
- Team Management
- Commercial Acumen
- Sales
- Customer Service
- Operations Management
- Marketing
- Community Building
- Relationship Building
- Communication
Location
- King's Road, Chelsea
Work Type
- Full-time
Experience Level
- Management
- Leadership
Salary/Compensations
- £50,000 - £55,000
About the Company
- An internationally recognised boutique Reformer Pilates concept.
- Continuing rapid expansion across the UK.
- Built on a hospitality-led member experience, premium class delivery and a genuine sense of community.
- Fast establishing itself as a leading destination for Reformer Pilates.
- Ambitious growth plans across the UK.
- Offers a rare opportunity to join a boutique fitness business at a pivotal stage of its journey.