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About the Role

We are seeking a Sales & Marketing Manager to lead commercial and marketing efforts for our Walmart intimate apparel business. This hybrid role involves partnering with internal teams and the Walmart Merchant team to execute assortments, line reviews, seasonal launches, and marketing programs, while owning day-to-day marketing execution across multiple brands and private labels. The ideal candidate is comfortable in various business settings and possesses strong storytelling abilities with a data-driven approach and a sense of ownership for the brand's market presence.

Responsibilities

Support preparation for customer meetings, joint business plans, monthly business reviews, and modular resets.
Own the day-to-day flow of merchant requests, including sample coordination, pricing responses, item setup follow-through, and post-meeting action tracking.
Own intake, prioritization, and delivery of all marketing needs and requests across Walmart, Sam’s Club, and Walmart Canada.
Manage marketing sample requests end-to-end, including sourcing, tracking, shipping, and warehouse coordination for photoshoots, brand requests, and account meetings.
Own the marketing calendar for photoshoots, YBM, and Holiday milestones, making priority calls when needs conflict.
Coordinate packaging prototype printing and route files and inputs to vendors and printers.
Procure samples, organize and attend shoots, and provide retouch notes for various brands.
Own model casting, including pre-screening portfolios, assembling casting decks, and submitting curated options for approval.
Share packaging imagery with suppliers, confirm receipt, and ensure correct file formats.
Coordinate e-commerce image needs, preparing and shipping imagery to Walmart’s studio.
Manage all portal work, including cropping, renaming, and uploading imagery through various Walmart and vendor portals.
Lead PDP enhancement assets and make final look-and-feel decisions in partnership with sales, Design, and brand leadership.
Own EcoRecords submissions for Bazaarvoice/Walmart, chasing factories and Zora for missing data, and completing submissions on time.
Enable Walmart recycled-globe artwork and other sustainability call-outs, owning the operational readiness for certifications and approvals.
Manage the Gelmart BCI account and unit reconciliations, supporting RSC/BV and other certification audits.
Maintain marketing color-name conventions in Simparel and generate UPC reports for the packaging team.
Complete style adoption forms, including titles, PDP descriptions, and Walmart attributes, for all Gelmart brands and seasons.
Set up and format modular images for planning, generating UPC-specific images and maintaining naming and file conventions.
Support the Digital team's content-quality goals by implementing requested text and image changes, tracking versions, and confirming live on-site status.
Approve copy and attribute treatment for sensitive claims in partnership with brand and product leadership.
Coordinate sample requests at PO timing to meet Bazaarvoice review windows and Walmart review-count expectations.
Set up items in the Bazaar portal, launch campaigns by brand/season, and update portal status upon product shipment.
Track campaign reviews, ratings, and sentiment, highlighting review issues and flagging high-risk comments for internal escalation.
Recommend when review patterns should trigger product, packaging, or retailer-messaging changes.

Requirements

5+ years of combined sales, account management, retail stores, and/or marketing experience supporting a mass retailer, with Walmart experience required.
Multiple years of experience in apparel preferred (intimate apparel, basics, or seasonal apparel a strong plus).
Proven self-starter who takes initiative without prompting and drives issues to resolution.
Exceptional communication, storytelling, and relationship-building skills.
Willing and able to work on-site in our New York, NY office.

Skills

Sales
Account Management
Retail Stores Marketing
Walmart Experience
Apparel Experience
Communication
Storytelling
Relationship-building
Marketing Execution
Sample Coordination
Packaging
Imagery
Item Setup
PDP Content
Product Reviews
Sustainability Certifications
Retail Link
Bazaarvoice

Location

New York, NY

Work Type

On-site
Full-Time

Experience Level

5+ years

About the Company

Gelmart is a leading designer, manufacturer, and supplier of intimate apparel, specializing in retail and private label programs for the country's largest mass and value channels.
For decades, we have partnered with Walmart and other major retailers to design, develop, and deliver quality bras, underwear, sleepwear, and shapewear under our customers' brands and our own.
Our New York team is on the front line of the Walmart relationship, working closely with Walmart and our design, sourcing, and supply chain partners to keep product moving and shelves full.
As part of Rafar Group, alongside Hanky Panky and Cosabella, we share a common foundation: craftsmanship, integrity, and respect for the people who make the work possible.
Our Core Values — Be Adaptable, Have High Standards, Play for Each Other, Focus on the Outcome — guide every teammate, regardless of tenure or title.

Equal Opportunity

The Rafar Group is an Equal Opportunity Employer.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, marital status, citizenship, veteran status, or any other characteristic protected by federal, state, or local law.