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About the Role
Norm Ai is seeking an Integrated Marketing Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support business priorities and drive demand, engagement, and revenue. This role involves building campaign frameworks and cross-channel motions to connect content, events, digital programs, and account-based efforts into cohesive buyer journeys. The position requires a sophisticated understanding of marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle.
Responsibilities
- Design and lead integrated campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys.
- Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations.
- Collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs.
- Coordinate across Marketing to ensure consistent messaging and positioning across all campaign touchpoints.
- Manage campaign resources including agency partners, vendors, and internal creative and content stakeholders to deliver programs on time and on budget.
- Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization.
Requirements
- 3-5+ years of experience in demand generation, integrated marketing, or campaigns.
- Track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels.
- Strong analytical skills and a data-driven approach to campaign optimization and attribution.
- Strong project management skills with experience managing complex, multi-channel campaigns simultaneously.
- Comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action.
- Creative and strategic thinking, ability to turn a vague idea or goal into a concrete, compelling plan and see it through to execution.
- Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category (Nice to Have).
- Scaled integrated marketing programs across channels (Nice to Have).
- Expertise in 2-3 marketing channels (paid, webinars, content, etc.) with a passion to excel in new ones (AEO, social, etc.) (Nice to Have).
Skills
- Integrated marketing
- Campaign strategy
- Campaign execution
- Demand generation
- Digital marketing
- Event marketing
- Content marketing
- Account-Based Marketing (ABM)
- Analytical skills
- Data-driven optimization
- Project management
- Cross-functional collaboration
- AI Fluency
Location
- New York City
Work Type
- Hybrid
- Full-time
Experience Level
- 3-5+ years
Salary/Compensations
- $120K - $160K
Benefits
- 401(k) with employer match
- Health, dental, and vision coverage
- Unlimited paid time off
- Free lunch in the office daily
- Employee referral bonus program
- Relocation financial support
About the Company
- Norm Ai, the agentic law company, has a client base with a combined $30 trillion in assets under management.
- Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools.
- Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world.
- Norm Ai is also the technology behind Norm Law, LLP, a separate but affiliated AI-native law firm built for the era of agentic AI.
- Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers Norm Ai’s products.
- Norm Ai expects all team members to be fluent in AI, actively using it in their day-to-day work to support thinking, creation, and problem-solving, improving quality and speed, and continuously refining work processes.