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About the Role
Michael Kors is seeking an Email Marketing Specialist to join their Customer Retention team in London. This role will manage email communication across the EMEA region, working with various departments to plan and deliver email and SMS experiences.
Responsibilities
- Manage end-to-end campaign and content briefs for specific email campaign types, working with key stakeholders such as Buyers, Creative, Ecommerce, and Trade teams.
- Design and optimize business processes around BAU marketing emails, ensuring QC levels are maintained and local nuances such as language are accounted for.
- Analyze campaign results and trends on a weekly basis, providing concise insights and suggestions for improvement and optimisation.
- Drive dynamic content delivery and personalisation initiatives using the Dynamic Yield platform, configuring, implementing, and testing targeting rules, audience segments, and personalisation logic.
- Drive SMS channel performance through strategic campaign planning, audience segmentation, copy briefing, and the scheduling and execution of targeted on-demand messaging.
- Work with CRM and Analytics to review audience segmentation and targeting strategies to deliver relevance to our customers.
- Produce weekly and monthly reports that explain performance.
- Stay up to date with industry best practices and competitor activity, bringing fresh ideas to test.
- Work with, and help manage, the ESP, Oracle Responsys.
- Coordinate across multiple departments — Design, Ecommerce, Web Production, Brand Marketing, and Retail Marketing — and with colleagues in North America, working alongside another Email Specialist.
Requirements
- 2+ years working in email marketing, ideally in a fashion retail environment.
- Experience working with ESPs (such as Oracle Responsys).
- Hands-on experience with Dynamic Yield or a similar personalisation platform.
- Practical experience with analytics and reporting tools such as Google Analytics and Adobe.
- Passionate, self-motivated, and reliable.
- Strong verbal and written communication skills.
- Proactive, solutions-focused mindset.
- Highly organised and able to multi-task and prioritise in a fast-paced, fashion-curious environment.
Skills
- Email marketing
- ESP (Oracle Responsys)
- Dynamic Yield or similar personalisation platform
- Google Analytics
- Adobe Analytics
- Campaign management
- Content briefing
- Process optimization
- Data analysis
- Reporting
- SMS marketing
- Audience segmentation
- Personalisation
- CRM
- Retail marketing
Location
- London
Work Type
- Hybrid Working Model
Experience Level
- 2+ years
Salary/Compensations
- 39,000.00 - 45,000.00 GBP
Benefits
- Cross-Brand Discounts & Private Employee Sales
- Paid Parental Leave
- Generous Holiday and Vacation Allowance
- Internal Mobility Across Capri Brands
- Hybrid Working Model
- LifeWorks Employee Assistance Program
- Pension Contributions
- Enhanced Maternity and Paternity Pay
- Private Health and Dental Coverage
About the Company
- Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
- If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
- Kors is always interested in hearing from talented, globally minded individuals who enjoy working in a creative environment, then #korscareers would love to hear from you!
Equal Opportunity
- The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
- At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.
- In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.