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About the Role

We are seeking a Product Manager to oversee the Wag! Services web experience from beginning to end. This role involves owning the web roadmap, communicating strategy to leadership, and working hands-on with engineering, design, and analytics to draft tickets, approve designs, and run experiments.

Responsibilities

Own the pet parent web booking funnel from page landing through service completion.
Run the web A/B testing program end to end.
Identify and resolve conversion leaks across landing pages, signup, and booking flows.
Own our SEO and marketing pages, including page structure, speed, internal linking, and click-through rate.
Partner with Marketing on new landing pages and acquisition surface improvements.
Own the caregiver onboarding funnel from sign-up to approved application.
Balance development resources between supply-side and demand-side work.
Maintain a quarterly roadmap broken into weekly sprints.
Draft PRDs and tickets with requirements and acceptance criteria for engineering.
Leverage dashboards and reports for daily and weekly performance reporting.
Utilize AI tools to draft initial designs and prototypes.
Communicate performance metrics to leadership, including funnel conversion rates.

Requirements

3+ years of product management experience on a consumer web product.
Experience owning a web booking or conversion funnel.
Experience running A/B tests end to end, including sizing, instrumentation, and ship/revert decisions.
Comfortable working with data, Excel, and basic BI tool proficiency.
Actively use AI and emerging tools to improve workflows and productivity.
Comfortable managing multiple priorities in a fast-paced, ambiguous environment.
Strong sense of ownership and eagerness to make an impact across teams.
Ability to work in-person 5x a week in our downtown Miami office.
Applicants must be legally authorized to work in the United States at the time of hire.
This position is not eligible for current or future employment visa sponsorship.

Skills

Working proficiency in SQL
Experience in a two-sided marketplace
Experience with a feature-flag or experimentation platform such as Split, LaunchDarkly, or Optimizely
Familiarity with Snowflake, Mixpanel, or a comparable analytics stack
SEO and landing page experience, particularly on a large content footprint
Subscription or membership product experience
Interest in consumer marketplaces, two-sided platforms, or pet/consumer wellness

Location

Downtown Miami

Work Type

Full-time
In-person

Experience Level

3+ years of product management experience

Benefits

Competitive Medical, Dental, and Vision Insurance
Complimentary parking on-site at our downtown Miami office
Catered breakfast and lunch daily
Monthly Wellness Stipend, and credits for both Wag! and maxbone
Life Insurance and Short- and Long-term Disability with Guardian
401(k) Retirement Plan with Empower and employer match
11 company-paid holidays each year
Flexible (no set limit) discretionary paid time off
Paid parental leave (up to 8 weeks for non-birthing parents and 14-16 weeks for birthing parents)

About the Company

Wag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household.
Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide.
Wag! Group Co. also operates Petted, one of the nation’s largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today’s pet owners.

Equal Opportunity

Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.
We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.