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About the Role

Develop our Creator and Influencer Marketing strategy, actively shaping the vision and growth of the department. Act as the primary contact for our international network and manage the German perspective. Lead and develop the Creator Solutions team, overseeing resource and budget planning. Strategically and qualitatively manage Creator and Influencer campaigns from planning to performance analysis and development. Advise clients as a sparring partner and collaborate with Creative, Social Media, Paid Media, and Research & Insights teams to develop integrated solutions. Identify trends, new offerings, and revenue potential, contributing expertise to new business, pitches, and client meetings. Leverage your network and industry expertise to expand our creator competence and market positioning.

Responsibilities

Proactively develop our Creator and Influencer Marketing strategy and actively shape the vision and growth of the department.
Serve as the first point of contact for our international network and actively manage the German perspective.
Lead and develop our Creator Solutions team, and be responsible for resource and budget planning.
Strategically and qualitatively manage our Creator and Influencer campaigns together with your team – from planning to performance, learnings, and further development.
Advise our clients as a sparring partner and develop integrated solutions together with Creative, Social Media, Paid Media, and Research & Insights.
Identify trends, new offerings, and revenue potentials and contribute your expertise to new business, pitches, and client meetings.
Utilize your network and industry expertise to further expand our creator competence and positioning in the market.

Requirements

Several years of experience in Influencer and Creator Marketing, ideally from an agency side and with leadership responsibility.
A strategic view of Creator Marketing and, at the same time, a good, pragmatic understanding of what is needed for strong execution.
A very good feel for social culture, communities, creators, and platform trends.
Experience in motivating and professionally developing others.
Confidence in client consulting, campaign management, resource planning, and budget responsibility.
A commercial mindset and the desire to further develop offerings and business opportunities.
A relevant network within the creator and influencer landscape.
A communicative, collaborative way of working and enjoyment in bringing different disciplines together.
Fluent English, both spoken and written.

Skills

Creator Marketing
Influencer Marketing
Strategy Development
Team Leadership
Budget Management
Client Consulting
Campaign Management
Trend Identification
New Business Development
Network Building
Social Culture Understanding
Community Engagement
Platform Trend Analysis
Cross-functional Collaboration
English Fluency

Location

Berlin
Munich

Work Type

Hybrid
Remote (within Germany)
Remote (within Europe)

Experience Level

Leadership experience
Several years of experience in Influencer and Creator Marketing

Benefits

2 additional Health Days
Menstrual Leave
A day off on your birthday
Cooperation with Wellpass
Deutschlandticket
Membership with OpenUp

About the Company

A global, socially-led Creative Agency with over 1,300 employees in 17 offices worldwide.
Helps brands develop ideas that people talk about in a world where social media shapes culture.
Understands online communities, cultures, and subcultures across the entire social landscape.
Clients in Germany include AUDI AG, Mercedes-Benz Trucks, and Müller.
We Are Social is part of the Plus Company.