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About the Role
Zenith is hiring a Digital Planning Director to lead the H&M account, focusing on integrated digital campaigns across multiple European markets. This role combines senior client partnership, cross-channel planning, operational leadership, and people development.
Responsibilities
- Lead senior client relationships across assigned regions, building trusted partnerships.
- Unite Strategy, Account Management, and Channel Specialists to deliver integrated, cross-channel campaigns.
- Own campaign delivery from briefing to reporting, ensuring clarity and consistency across markets and teams.
- Translate strategy and performance insights into actionable recommendations for campaign planning and growth opportunities.
- Lead client and internal communications, simplifying complex information for stakeholders.
- Improve processes and collaboration for effective teamwork and high standards in campaign delivery.
- Lead, coach, and support Account Management colleagues, fostering development and ownership.
Requirements
- Strong knowledge of cross-channel digital media, including Paid Social, Paid Search, and Programmatic.
- Experience building productive relationships with senior clients and stakeholders.
- Communication skills to lead conversations and presentations.
- Ability to coordinate complex, multi-market campaigns and maintain focus on shared outcomes.
- Strong organizational skills and attention to detail.
- Ability to see the bigger strategic picture.
- Ability to translate strategy, data, and performance insight into clear, actionable campaign recommendations.
- Collaborative approach to working across strategy, specialist, and operational teams.
- Experience supporting and developing others.
- Inclusive leadership style that encourages clarity, accountability, and growth.
Skills
- Cross-channel digital media
- Paid Social
- Paid Search
- Programmatic
- Client relationship building
- Stakeholder management
- Communication
- Presentation
- Campaign coordination
- Organizational skills
- Strategic thinking
- Data analysis
- Performance insight translation
- Collaboration
- Team leadership
- Coaching
- Mentoring
Location
- Multiple European markets
Work Type
- Office-based (4 days per week)
Experience Level
- Director level
- Senior client partnership
- Cross-channel planning
- Operational leadership
- People development
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Access to Publicis Career Page
- Inclusive Benefits
- Employee Action Groups (EAGs)
About the Company
- The ROI agency, established in 2005, comprises over 6,000 specialists in 95 markets, offering expertise in Media, Data, Technology, Commerce, and Content.
- Focuses on effectiveness to solve complex challenges, drive business outcomes, and grow client businesses.
- Evolved definition of ROI to include Return on Imagination and integrated experiences that inspire Growth.
- Utilizes proprietary tools and data across media communications, analytics, data, technology, performance marketing, and content.
- Delivers insight at the intersection of consumer, category, and brand, attributing budgets to stronger business outcomes.
- Creates creative media solutions combining strategy, planning, and Publicis Groupe's power for distinct brand experiences.
- Adopts new data analytics and value optimization techniques, building relationships with start-ups.
- Leverages over 30 years of media planning expertise for forward-thinking and accountable ROI.
- Inspires growth for leading brands including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok, and Verizon.
Equal Opportunity
- Zenith International is an equal opportunities employer.
- Welcomes and encourages applications from people of all backgrounds.
- Does not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- Committed to providing a fair, accessible, and inclusive recruitment process.
- Offers support for access needs during the recruitment process.
- Values empathy, mutual uplift, responsibility, and embracing change.
- Builds a culture where everyone feels seen, respected, and genuinely included.