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About the Role
As Community Lead for League of Legends in the DACH region, you will be the key connector between our players, our brand, and our product teams. You will lead programs and initiatives that deepen community engagement, build strong influencer relationships, and deliver impactful marketing communications that inspire, delight, and inform our players. You will be responsible for growing an engaged League community, partnering with creators and influencers to bring campaigns to life, and ensuring our communications are both globally aligned and locally relevant. You will work closely with Publishing, Esports, Creative, and other cross-functional teams to craft narratives and activations that strengthen long-term affinity for League of Legends, with a strong emphasis on the German market.
Responsibilities
- Develop and execute community engagement programs and initiatives tailored to DACH market League players
- Build and maintain strong relationships with local creators, influencers, and community leaders to amplify key moments and campaigns
- Partner with Publishing and Esports teams to integrate community and influencer activations into marketing and esports initiatives
- Create and deliver player messages that are locally relevant and aligned with our regional product strategy
- Champion player perspectives, needs, and feedback to internal teams by monitoring sentiment, gathering insights, and surfacing recommendations
- Identify and deliver player-facing opportunities and experiences that connect the community with League of Legends’ key beats and events
- Coordinate with global and regional partners to ensure consistent messaging and impactful campaign delivery
- Track, analyze, and report on community and influencer campaign impact to optimize future efforts
Requirements
- 5+ years in community management, influencer relations, or marketing communications in gaming, entertainment, or related industries
- Proven ability to engage and grow player communities through targeted programs and activations
- Experience managing influencer and creator partnerships, from sourcing to campaign execution
- Strong communication skills, fluent in German and English at a professional level
- Ability to adapt global messaging to resonate with local audiences
- Deep understanding of League of Legends, its esports ecosystem, the MOBA landscape, and League player culture in the DACH market.
- Experience integrating community and influencer programs with broader product and esports initiatives
- Familiarity with publishing campaign planning and integration
- Track record of delivering activations that drive measurable player engagement, particularly at a community and influencer level
- Comfortable working in fast-paced, highly collaborative environments
- Craft expertise and a collaborative spirit that prioritizes the delight of players
- Dedicated people with a personal relationship with games
- Embody player empathy and care about players' experiences
Skills
- Community Management
- Influencer Relations
- Marketing Communications
- Gaming
- Entertainment
- Creator Partnerships
- Campaign Execution
- Communication Skills
- German Language Proficiency
- English Language Proficiency
- Product Strategy
- Esports
- Publishing
- Creative
- Player Engagement
- Sentiment Analysis
- Insight Gathering
- Reporting
- MOBA Landscape
- Player Culture
Location
- Berlin, Germany
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- Open paid time off policy
- Flexible work schedules
- Medical insurance
- Dental insurance
- Life insurance
- Parental leave
- Retirement benefits with company match
- Donations of time and money to non-profit charitable organizations matched by Riot
About the Company
- Riot focuses on work/life balance.
- At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player.
- Everyone at Riot is part of our mission.
- Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday.