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About the Role
Nous is seeking a commercially minded Growth Lead to help scale the company. This role will initially focus on influencer marketing, with the expectation to lead a second growth area within the first year. The Growth Lead will be responsible for driving performance and utilizing AI to improve processes.
Responsibilities
- Run influencer campaigns end-to-end, including creator identification, outreach, negotiation, briefing, approvals, and performance review.
- Make commercial decisions, including evaluating creator value, negotiating fees, and structuring deals.
- Create content that converts by writing strong briefs and providing clear feedback on creator content.
- Own performance by tracking progress against volume and CAC targets and taking action when necessary.
- Grow the influencer channel by testing new creators, propositions, platforms, and approaches, and scaling successful strategies.
- Increase efficiency by using AI, internal tools, and improved processes to reduce manual work.
Requirements
- Hands-on experience in a successful partnerships-led growth team.
- Ability to quickly learn the specifics of influencer marketing if no prior experience exists.
- Commercial mindset and numeracy, comfortable with negotiation, CAC, conversion rates, budgets, and targets.
- Focus on performance and customer acquisition over reach.
- Good creative judgment to understand engaging, credible, and persuasive social content.
- Understanding of social media, including creators, audiences, and content effectiveness on platforms like Instagram, TikTok, and YouTube.
- Ability to move quickly without sacrificing quality, juggle priorities, and make decisions in a fast-paced environment.
- Resourceful and toolsy, with a natural inclination to find better ways of working and use AI for automation, data analysis, and process improvement.
- Comfortable in a startup environment, taking ownership, figuring things out, and adapting to company growth.
Skills
- Influencer marketing
- Partnerships
- B2B sales
- Relationship management
- Negotiation
- Performance marketing
- Content creation
- Social media marketing
- AI tools
- Data analysis
- Process improvement
Location
- UK
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Nous is an AI agent startup focused on optimizing consumer decisions and actions, starting with bill optimization and expanding into insurance and subscription management.
- The company is experiencing rapid growth (20x YoY) and has a high user satisfaction rate (NPS of +70).
- Nous has launched innovative products in insurance and subscription management, leveraging AI and Open Banking.
- The founding team has a strong track record with multiple exits, supported by notable investors.
- Nous aims to solve complex real-world problems by enabling AI agents to take action beyond theoretical applications.