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About the Role
Lead the European Digital Operations organisation to deliver innovative, data-driven, and consumer-centric digital experiences for The Coca-Cola Company across European markets. This role involves setting strategy, driving transformation, and ensuring operational excellence within a geographically dispersed team.
Responsibilities
- Set the strategy, operating model, and priorities for European Digital Operations.
- Lead, coach, and empower Area Managers and Digital Managers, creating clear accountability and strong local ownership.
- Drive organisational transformation, capability development, and adoption of new digital platforms and ways of working.
- Oversee performance, capacity, workforce planning, delivery, and operational risks across markets.
- Act as the senior escalation point for operational, stakeholder, and people-related matters.
- Build trusted relationships with Coca-Cola’s senior European and local-market stakeholders, influencing priorities and decisions.
- Standardise, simplify, and optimise ways of working while maintaining market flexibility.
- Oversee the localisation and delivery of digital experiences across websites, mobile applications, CRM programmes, and connected consumer journeys.
- Use operational and consumer data to improve performance, prioritisation, engagement, and digital outcomes.
- Identify successful market initiatives and scale best practices across Europe.
- Ensure effective governance across digital operations, including localisation, testing, consumer data, privacy, accessibility, and regulatory requirements.
- Build a high-performing organisation through talent development, succession planning, recruitment, and retention.
- Foster strong collaboration across marketing, technology, bottling partners, legal, procurement, public affairs, agencies, and other key partners.
- Create a culture of collaboration, accountability, continuous improvement, and consumer-centricity.
Requirements
- Typically 10+ years of experience across digital marketing, digital operations, or technology-enabled consumer experiences.
- Experience managing large, geographically dispersed teams in complex international organisations.
- Proven success in leading organisational change and digital transformation.
- Ability to translate regional or global digital strategies into effective local-market execution.
- Comfortable balancing standardisation and governance with market autonomy.
- Commercially aware, using performance data, consumer insights, and capacity information for decision-making and prioritisation.
- Influential communicator capable of building trusted relationships with senior executives and aligning stakeholders.
- Comfortable navigating ambiguity, managing competing priorities, and making sound decisions in a fast-paced environment.
- Strong judgement, curiosity, and a continuous-improvement mindset.
- Experience working with paid media and social media teams is an advantage.
Skills
- Digital marketing
- Digital operations
- Technology-enabled consumer experiences
- CRM
- Websites
- Mobile applications
- Digital platforms
- Consumer data
- Operational excellence
- Strategic leadership
- Transformation
- Capability building
- Performance management
- Workforce planning
- Risk management
- Stakeholder management
- Relationship building
- Process standardisation
- Process simplification
- Process optimisation
- Data analysis
- Talent development
- Succession planning
- Recruitment
- Retention
- Collaboration
- Accountability
- Continuous improvement
- Consumer-centricity
- Paid media
- Social media
Location
- Europe
Work Type
- Full-time
Experience Level
- 10+ years
- Leader of leaders
About the Company
- Powered by Konecta Group, we support The Coca-Cola Company (TCCC) in delivering its digital transformation across Europe.