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About the Role
We are hiring an Associate Director, Audience Strategy & Insights to join our EMEA Strategy team supporting HP across both B2C and B2B businesses. This is an exciting opportunity to help shape how audience understanding drives smarter marketing decisions, stronger strategies and measurable business growth. Working at the intersection of strategy, insight, data and innovation, you'll play a key role in bringing audiences into every important decision. You'll help turn complex information into clear direction, influencing client outcomes across multiple markets.
Responsibilities
- Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes.
- Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans.
- Champion audience thinking across briefs, planning processes and client decision-making.
- Drive the adoption and application of audience and identity capabilities across priority EMEA markets.
- Partner with cross-functional teams across Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions.
- Facilitate workshops, working sessions and stakeholder engagements that build confidence and capability across teams.
- Define success measures, evaluate impact and share learnings that continuously improve strategic effectiveness and client outcomes.
Requirements
- Strong experience in strategy, audience insight, media, analytics, marketing, consulting or a related discipline.
- Proven ability to translate complex data and research into simple, compelling strategic recommendations.
- Experience using audience, market and media research tools to uncover insight and support decision-making.
- Understanding of audience segmentation, behavioural insights, identity solutions or related data-driven approaches.
- Confidence working with a broad range of stakeholders and building strong client relationships.
- Strong communication, presentation and storytelling skills with the ability to influence and inspire action.
- Curious, collaborative and commercially minded, with a passion for solving problems and creating meaningful impact.
Skills
- Audience Strategy
- Audience Insight
- Media
- Analytics
- Marketing
- Consulting
- Data Translation
- Research Tools
- Audience Segmentation
- Behavioural Insights
- Identity Solutions
- Stakeholder Management
- Client Relationship Building
- Communication
- Presentation
- Storytelling
Location
- EMEA
Work Type
- Office-based (4 days per week)
Experience Level
- Associate Director
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Inclusive Benefits
- Employee Action Groups
About the Company
- We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
- Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Equal Opportunity
- At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
- Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.