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About the Role

The Senior Creative Strategist leads the development of commercially effective, audience-led ideas across branded content, partnerships, campaigns and experiences. This role sits at the intersection of strategy and creativity, shaping opportunities, refining briefs, identifying audience insights, and guiding ideas through to persuasive pitch narratives and high-quality execution.

Responsibilities

Lead strategic and creative responses for partnership briefs, RFPs and proactive opportunities across sales categories and platforms.
Refine incoming briefs into clear strategic challenges, identifying the audience tension, human insight and commercial opportunity.
Shape bold multi-channel ideas that align client objectives, audience behaviours, brand voice and editorial standards.
Own the strategic narrative within proposals and presentations, ensuring a clear through-line from insight to idea to execution.
Partner closely with Creative Directors, designers, editors, media planners and production teams to develop solutions.
Run and facilitate brainstorms, distils and strategic triage sessions.
Guide the development of content, experiential, social, video and partnership ideas, ensuring recommendations are grounded in audience relevance and platform understanding.
Present work confidently to senior clients and internal stakeholders, articulating both the creative ambition and the strategic rationale.
Bring an editorial sensibility to commercial thinking, balancing advertiser needs with the integrity, tone and distinctiveness of each brand.
Contribute to workflow improvement, pitch quality, team development and a culture of strategic rigour and creative ambition.
Support the transition from pre-sale to post-sale where needed, helping preserve the integrity of the original strategic idea through production and delivery.

Requirements

Experience in creative strategy, creative direction, branded content, partnerships or integrated marketing within a media owner, agency or publisher environment is essential.
High curiosity and a strong appetite for learning.
Confidence experimenting with new tools, formats and ways of working.
Strong ability to turn research, data and audience understanding into clear strategic territories and compelling creative platforms.
Experience developing concepts for integrated campaigns spanning content, social, experiential, video, editorial and media.
Excellent writing and storytelling skills, with the ability to create clear pitch narratives and strategic framing, independently.
Strong presentation and stakeholder management skills, including confidence with senior clients and leadership teams.
Commercial awareness and sound judgement on what level of strategic and creative investment a brief warrants.
Strong editorial instinct and a nuanced understanding of how to create advertiser solutions that feel credible within trusted brands.

Location

London Paddington office

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

£60,000 - £70,000

Benefits

Uncapped leave
Enhanced parental leave
Discounted rates with Dental care and Private Medical care
Bonus
Refer a friend scheme - with payment following the successful hire.
Well-being support with access to our Colleague Assistant Programmes
Opportunity to purchase shares in Future, with our Share Incentive Plan
Salary sacrifice Pension scheme up to 5% match
Free drinks and snacks in our offices

About the Company

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about.
From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.
Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world.
We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.
Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.
Future Creative is a commercial growth engine with creativity at its core.
We combine audience intelligence, creative strategy, storytelling and content creation to turn business challenges into ideas that drive attention, relevance and growth.
Working across Future’s specialist brands, we connect what audiences care about with what partners need to achieve.
From human insight through to content, brand experiences, talent and emerging formats, we create work that feels native to the communities we serve and delivers clear commercial value.

Equal Opportunity

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible.
We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
If you need any reasonable adjustments, please let us know, and we'll be happy to support you.