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About the Role
This role is responsible for implementing CRM marketing communications, including emails and push notifications, for leisure and loyalty audiences. The goal is to enhance customer experience, strengthen customer affinity, and contribute to overall revenue and KPIs.
Responsibilities
- Support the senior CRM Manager in planning and developing the CRM customer experience and marketing communication strategy.
- Develop and implement the marketing roadmap and communication plan for leisure and loyalty audiences.
- Own the marketing communication plan with the loyalty manager for Club Eurostar.
- Manage the build, set up, data filtering, and deployment of campaigns in Sales Force Marketing Cloud.
- Manage the build, set up, data filtering, and deployment of push notifications on Airship.
- Identify gaps and drive opportunities using data and insights to develop targeted offers.
- Work with the CRM analyst and Data team to determine campaign extract requirements and understand traveller behaviour and segmentation.
- Own the planning and implementation of testing programmes for communications.
- Create opportunities to capture data for personalized and relevant communication.
- Assist the CRM Manager with competitor and industry communications benchmarking.
- Maximize ROI and ROE of campaigns through results analysis and implementation of learnings.
- Collaborate with CRM, marketing, Loyalty, and GTM teams to help deliver their roadmaps and customer experience.
- Assist other members of the CRM team when needed.
- Ensure campaigns are aligned as part of the cross-channel strategy.
- Report on results and be accountable for the delivery of KPIs for each campaign.
- Own the deployment of operational communication linked to regulations through solus emails.
Requirements
- Knowledge of SFMC and Taxi / Email Shepherd (Email design systems).
- Knowledge of push notification tool (Airship).
- Thorough knowledge of direct marketing theory and practice: testing, segmentation and targeting; campaign management, campaign analysis and customer profiling.
- Commercial and financial acumen.
- Ability to critique communications/creative work and understand its contribution to ROI.
- Understanding of data and databases (customer behaviour and expectations).
- Understanding of data protection legislation and application.
- Numerate and able to turn insight into actionable plans to increase campaign ROIs and RO.
Skills
- CRM marketing communication
- Email marketing
- Push notifications
- Sales Force Marketing Cloud (SFMC)
- Airship
- Direct marketing
- Segmentation
- Targeting
- Campaign management
- Campaign analysis
- Customer profiling
- Data analysis
- Reporting
Location
- London
- Paris
Work Type
- Fixed-term contract
Experience Level
- Lead
Benefits
- Travel benefits for work and play
- 75% off underground network from Day 1
- Competitive defined benefit pension scheme
- Free Eurostar tickets
- Discounted Eurostar tickets for friends and family
- Ongoing training and development
- Free, confidential support via Employee Assistance Programme
- Peer-to-Peer support from trained Mental Health First Aiders/Personne de Confiance
- Exclusive deals, discounts and perks
About the Company
- Eurostar is fuelling the future of rail travel, operating in five countries and sparking new opportunities for travellers.
- The company is building a greener, more inclusive future.
- Eurostar is a passionate team that goes the extra mile.
Equal Opportunity
- Eurostar believes in giving everyone an equal chance.
- Actively encourage applications from talented individuals regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, whether you’re pregnant or on maternity leave.
- Individuality is a strength, and they want a diverse team that reflects the world.