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About the Role

We are seeking a Creative Strategist to lead creative strategy for a portfolio of fast-growing D2C brands. You will own creative direction and performance across multiple client accounts, driving ideation, scripting, briefing, and analysis from end to end. The goal is to develop, test, and scale high-performing creative that delivers measurable results across Meta and TikTok.

Responsibilities

Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
Turn creative performance data into clear insights, recommendations, and testing opportunities.
Lead concepting, scripting, and briefing for UGC and paid social assets.
Write clear, high-quality creative briefs for creators and internal production teams.
Build and manage structured creative testing roadmaps across accounts.
Collaborate closely with account managers to ensure alignment between strategy, delivery, and client goals.
Stay ahead of trends, hooks, formats, and platform updates to inform creative direction.
Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
Manage multiple accounts with strong organization, prioritization, and attention to detail.

Requirements

2-4+ years of experience in paid social, creative strategy, content, or performance marketing (agency experience a plus).
Strong understanding of Meta and TikTok ad ecosystems.
Proven ability to analyze performance data and translate it into creative decisions.
Excellent written communication and briefing skills.
A proactive, ownership-driven mindset.
A strong interest in buyer psychology, storytelling, and conversion-driven content.
The ability to manage multiple clients and priorities effectively.
Work across leading D2C and e-commerce brands.

Skills

Meta Ads
Performance Creative
Creative Testing
Meta
TikTok
UGC
Paid Social
Content
Performance Marketing
Creative Strategy
Scripting
Briefing
Data Analysis
Client Reporting

Location

Remote Working
Central London HQ (Optional)

Work Type

Remote
Hybrid

Experience Level

2-4+ years

Salary/Compensations

£45,000 - £52,000

Benefits

25 days holiday plus public holidays
An extra paid day off on your birthday
An additional day per year after 2 years' service (up to 30 days)
Private health insurance (Vitality)
50% off gym memberships
Life insurance
Unlimited 24/7 GP access
Cash plan claim back for dental, eye care, physiotherapy, and counselling costs
Company pension
Option to work abroad for up to 30 days at a time
Professional development support
Regular team socials
Peer-to-peer kudos/rewards system

About the Company

The Soar Group is one of the UK’s fastest-growing performance agency groups, home to three specialist agencies: Hambi Media (Performance creative agency for Meta), For You Advertising (UK’s #1 independent TikTok agency), and Soar With Us (Paid social and paid search).
The group manages over £100M in ad spend and works with category-leading D2C brands.
Operates the UK’s largest Creative Strategy department with design, production, strategy, and UGC all under one roof.
Nominated for Meta’s Creative Diversity Award 2025.
Highest independent agency spend on Meta in 2025.
Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
Owns two production studios (London and Manchester).
Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts.
Partnered with Meta, TikTok, Foreplay, and Triple Whale.